The PurpleLab

September 15, 2022

Blog

Creating a holistic direct to consumer (DTC) and healthcare provider (HCP) marketing strategy from scratch is a demanding task, especially if you don’t have the clinical expertise to precisely identify the consumers or providers you should be targeting. We’re here to give you 5 simple steps to creating a holistic DTC and HCP targeting strategy…

Blog

A specialty drug is a class of prescription medications used to treat complex, chronic or rare medical conditions. Although this classification was originally intended to define the treatment of rare, also termed “orphan” diseases, affecting fewer than 200,000 people in the US, more recently, specialty drugs have emerged as the cornerstone of treatment for chronic…

Videos

  Digital Innovations for Patient-Centered Clinical Trials Using Real-World Data Supporting the inclusion of underrepresented populations in clinical trials and real-world data studies requires a multi-faceted approach – access to real-world data sources supports decision-making to ensure diverse populations are considered proactively throughout research study phases. This presentation done by PurpleLab an Parexel during SCOPE…

Ebooks

Real-world data (RWD) is everywhere. In fact, your company likely already has access to a plethora of RWD. How are you using it to enhance your oncology clinical trial planning – and drive more positive patient outcomes?

White Papers

New Treatments Hold Significant Promise, but are Marketing Teams Helping Life Sciences Companies Deliver on this Potential? Life Sciences Download

Webinars

Join the PurpleLab team in this on-demand webinar discussing how Real-World Data can address the FDA mandate to develop a Race and Ethnicity Diversity Plan in clinical trials. Shannon LaRusso, SVP of Product Management, and Russell Robbins, MD, CMIO discuss:

Webinars

The use of insights derived from real-world data (RWD) for advertising planning and business development is table stakes, but getting access to that data and compiling insights can be an arduous and resource-intensive process. How does PurpleLab help healthcare advertisers utilize RWD insights? Watch this webinar with Hannah Lucas, Director of Product Management, Advertising, at…

Webinars

In the ever-evolving landscape of healthcare, deciphering claims data has proven to be a formidable challenge for payers and providers alike. How does PurpleLab’s data help health plans transform their claims data into actionable insights? Watch this webinar with Dr. Russell Robbins, CMIO at PurpleLab, and Dr. Aaron Novotny, Director of Health Economics at Arkansas…

Webinars

In a dynamic landscape where real-world datasets have shaped the strategies of pharma marketers over the past decade, it’s crucial to revisit and rethink your approach. Watch this webinar with Hannah Lucas, Director of Product Management, Advertising, at PurpleLab, and Liz Carson, SVP of Business Intelligence & Insights at DiD Agency, to learn about: