Diversity, Equity & Inclusion | SDOH

Including social determinants of health (SDOH) in healthcare analytics unlocks insights highlighting the complex connections between SDOH, disease burden, and health outcomes.

DEI value in commercial life sciences

As we recognize more disparities across healthcare delivery, it’s essential to discover where there is opportunity to address it proactively. HealthNexus ensures measuring inclusion to determine the long-term sustainability of diversity efforts across the commercial lifecycle of your brand.

  • Identify specific health inequities that are related to your brand, by race, ethnicity, and income and more
  • See if your brand has inequitable fill rates for specific populations
  • Match adherence rates to specific populations and adjust your awareness campaigns 

DEI value in clinical trial management

There is increased regulatory scrutiny on the effects of social and health disparities experienced by underrepresented, underserved, and minority populations. Rising to the challenge, healthcare organizations are looking for innovative ways to increase diversity in clinical trials for improved outcomes on minority populations. With HealthNexus you can:

  • Target specific geographies and map SDOH factors to high mortality rates for the indication being tested
  • Match ethnicities of HCPs with underrepresented populations for your research and identify principal target investigators.
  • Map SDOH factors to study outcomes and apply those insights to a more equitable clinical trial protocol design
  • Leverage an objective and measurable way to report on your DEI efforts

DEI value for healthcare organizations

Giving warranted attention to DEI efforts, healthcare organizations have an unprecedented opportunity to improve the lives of those providing and receiving care. PurpleLab can help healthcare organizations begin that journey. Key considerations for DEI efforts include:

  • Detecting diversity gaps within your healthcare provider ecosystem
  • Identifying specific geographies within your coverage area with lower representation in certain populations
  • Understanding the top causes of mortality within under represented populations in your coverage area 
  • Monitoring SDOH metrics to avoid inequities in care that could hinder brand performance and patient outcomes
All their data comes linked and that is HUGE. A lot of companies struggle with that but this is PurpleLab’s area of expertise.”
Chief Commercial Officer
Top 50 Pharma

One Platform. Endless possibilities for leveraging SDOH to improve diversity, equity & inclusion.

 At PurpleLab we’re passionate about everyone receiving the best possible care and outcome leveraging social determinants of health.