Dynamic Healthcare Intelligence

Enabling Agile Real-World Data Driven Audiences

Most healthcare decisions are invisible to advertisers

With a sophisticated network of partnerships, a brand can connect RWD™ a surface level view of the healthcare space: did a doctor see your banner ad, did a consumer (deliberately or by accident) click their ads. To build a predictive picture of patient, diagnostician, and payer behavior, you need real world data.

PurpleLab’s Connected Real-World Data™ puts that data in advertisers’ hands.

Connected Real World Data™

PurpleLab’s Foundational Approach.
PurpleLab organizes Medical and Pharmacy claims into a unitary, accessible framework.

PurpleLab’s Penetration Into the Programmatic Stack

Generating the Right Relationships. Right Now.

HealthNexus™ Programmatic Measurement

Maximize Reach and Precision. Maximize Campaign Effectiveness.

PurpleLab's comprehensive health data reporting lets marketers:

Create real world baselines for planning and benchmarking
Identify reach and impact on targeted audiences
Evaluate ROI
and impact on prescribing behaviors
Find answers to media planning questions in minutes

Plan and Attribute

DTC Audience conversion

Apply historical behavior to build smarter audiences.

New Visits & Claims.

Monitor Prescribing Trends.

HCP Audience conversion

New Patients, Visits & Claims following digital campaigns.

Real world script lift.

Claim efficacy tracking.

HealthNexus™ Direct to Consumer Audiences

Access the Right Patients. Right Now.

Data Segmentation Difference

PurpleLab’s proprietary HealthNexus medical terminology platform enables data analysts to swiftly construct precise health indicator-related audiences.

Healthcare Targeted Audiences

Leverage HIPAA compliant health related claims data to create proprietary AI/ML modeled high value, precise DTC audiences.

Physician and DTC Audience Intersections

Execute complex, high performance campaigns targeting all members of the healthcare decision process.

Privacy Compliant Pre-Built and Custom Audiences

Pre-Built Audiences:

Choose from 525+ pre-built audiences based on conditions, medications, procedure or tests activate immediately.

Custom Audiences Generation:

Same-day audience discovery and validation.

Pricing transparency.

Ingrained Compliance

PurpleLabs’ simplified user interface  offers deterministic data can be used to research and design audiences inside a HIPAA compliant environment, and leverage proprietary, machine learning powered models to create privacy compliant targeting segments.

HealthNexus™ Healthcare Provider Audiences

Access the Right Physicians. Right Now.

Activate high-value targeted healthcare providers with HealthNexus on-demand reports.

Activate your campaign using our HealthNexus Reports Platform to segments providers by diagnosis, geography, procedures and prescriptive patterns or request a custom-derived audience. Understand pre- and post-campaign effectiveness through an automated reporting platform assessing claims derived campaign outcomes

Data Segmentation
Difference


  PurpleLab’s proprietary HealthNexus medical terminology platform enables data analysts to swiftly construct precise health indicator-related provider audiences.
 

Healthcare Targeted
Audiences


  Leverage health-related
claims data to generate
on-demand precise healthcare
provider audiences
 

HealthNexus Provider
Audience Reports

Build Provider Audiences:

Generate reports using client defined lookback period.

Segment providers with custom concept groups by diagnosis, measurements, medications, observations, and procedures.

Time to results in minutes totals by month, cohort, extended reach, ratio of Rx vs Dx and New to Brand, New to Rx and Total Rx.

Custom Audiences Generation:

Same-day audience discovery and validation.

Activated to DSP.

Full pricing transparency.