PurpleLab data incorporates >40 billion medical and pharmacy claims, > 350 million de-identified patients, and >1.8 million identified providers – all semantically harmonized to enable flexible and rapid access for programmatic advertisers.

In this case study, see how with PurpleLab, Lasso was able to optimize the effectiveness of media at driving incremental brand writing behavior for a migraine treatment therapy and help a breast cancer brand target its most relevant HCPs for a digital campaign.

Read the case study: Optimize Programmatic Advertising with Connected Real-World Data