Knowledge Center

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PurpleLab gives digital publishers and advertisers the power to apply robust real-world data to maximize efficiency, impact and measurement of digital ads targeted to healthcare provider (HCP) and direct-to-consumer (DTC) audiences.

Now more than ever, market access and health economics teams are faced with serious questions about the health equities of their drugs.

Sales targeting is something medical devices companies definitely can’t afford to get wrong. Whether you’re at PMA (Premarket Approval) trying to maximize initial sales investments, or already in market and working to grow share, you need to get targeting right— right now.

HCP segmentation can be a powerful tool for life sciences companies to target their best sales prospects—but historical data will only get you so far. Data that only looks back can be misleading, and a point-in-time snapshot can make it impossible to tell the difference between HCPs whose volumes are trending down and those who […]

ICYMI, check out this replay of our live demo (timestamped for easy navigation!) for answers to these and other questions about PurpleLab from Shannon LaRusso, our Senior Vice President of Product Management & Sales Enablement.

Life sciences companies would do both well and good to take advantage of the latest tools and platforms to understand the drivers of health inequity so that they can continue to root it out…

COVID-19 has brought us past the tipping point on the issue of health inequity. No doubt, health disparities linked to social determinants of health (SDOH) – such as race, gender, age, ethnicity, income and education level) – have existed since the dawn of the U.S. healthcare system.

National Patient Safety Efforts Save 125,000 Lives and Nearly $28 Billion in Costs. Hospital-Acquired Conditions (HACs) are 28 specific conditions that are not present on admission but are instead “acquired” during a stay.  Essentially, HACs are conditions that a patient develops while being treated for something else by a provider.  Examples of HACs include largely preventable […]

Multiple studies confirm that Medicare’s payment reduction policies for complications has not resulted in reductions in complications. The CMS policy of withholding additional Medicare payment for mediastinitis was not associated with a reduction in actual infection rates during the first 2 years after policy implementation. Similar findings were associated with catheter-associated urinary tract infections (CAUTIs), […]

PurpleLab identified HCOs. other than those previously identified by the Department of Justice who appear to have violated the National Coverage Determinations (NCDs) establish by Medicare regarding the appropriate use and billing/reimbursement for Implantable Cardioverter Defibrillators (ICDs). In 2015, the United States Department of Justice reached 70 settlements involving 457 hospitals in 43 states for […]

Studies demonstrate an inverse relation between volumes of surgical procedures performed in hospitals and related mortality. Patients undergoing high risk surgical procedures can significantly reduce their risk of post operative death by selecting a high-volume provider versus a low volume provider. A study covering mortality associated with six different types of cardiovascular procedures and eight […]

Why Not The Best? How About The Worst? In Measuring Preventable Mortality Among 19 Industrialized Nations, U.S. Ranks “Dead Last”! In a study by The Commonwealth Fund, The United States ranked last among 19 industrialized nations on “preventable mortality” which were defined as “mortality amenable to health care—deaths that might have been prevented with timely and […]

Relationship between surgeon volume and outcomes: a systematic review of systematic reviews. A systematic review of 32 separate systematic reviews, yielded a trend of surgeon volume-outcome relationship for the following procedures/conditions: AAA, cystectomy, esophageal cancer, head and neck cancer, lung cancer, pancreatic surgery, radical prostatectomy, and total knee arthroplasty.  Overall, the systematic reviews tend to support […]

Complications account for nearly 10 percent of inpatient hospital costs. Potentially Preventable Complications (PPC) identify potentially preventable harmful events or negative outcomes originating during inpatient care that result from the processes of care and treatment rather than from the natural progression of underlying disease. PPCs containing 64 mutually exclusive types of inpatient complications that are […]

Nearly 500 Hospitals Pay United States More Than $250 Million to Resolve False Claims Act Allegations Related to Implantation of Cardiac Devices. The Department of Justice has reached 70 settlements involving 457 hospitals in 43 states for more than $250 million related to cardiac devices that were implanted in Medicare patients in violation of Medicare […]

Mortality and Readmissions are not inversely related. Median RSMR was 16.57% for AMI, 11.06% for HF, and 11.46% for pneumonia. The RSMRs ranged from 10.90% to 24.90% for AMI, from 6.60% to 19.85% for HF, and from 6.36% to 21.58% for pneumonia. The median RSRR was 19.87% for AMI, 24.42% for HF, and 18.09% for […]

Complications account for nearly 10 percent of inpatient hospital costs. Potentially Preventable Complications (PPC) increased lengths of stay for inpatient admissions resulting in dramatically increased total costs of care. A study of 3 hospitals for two 9 month periods showed that two PPCs — urinary tract infection and pneumonia – experienced substantially longer inpatient stays […]

High surgeon volume conferred a greater mortality reduction than did high institution volume. Surgeon case volume as well as institution case volume are determinants permanent stoma associated with post colorectal surgery. Higher hospital volume was associated with significantly lower rates of permanent stomas (OR=0.64, 95% CI 0.45 to 0.90) and APER (OR=0.55, 95% CI 0.42 […]

Critical Access Hospital (CAH) can opt out of Medicare quality measures, including those published on the Hospital Compare website as well as those on Critical Access Hospital (CAH) designation was established to provide rural residents local access to emergency and inpatient care. CAHs – while exempt from comparison to non-CAH hospitals – demonstrate worse […]

Both HCP provider procedure case volumes as well as HCO provider case volumes are determinants of outcomes. Surgeon case volume, not institution case volume, is the primary determinant of in-hospital mortality after elective open abdominal aortic aneurysm repair. With AAA repair, mortality reduction was associated with annual institution volume (low <7, medium 7-30, and high […]

Unnecessary / Otherwise Preventable Deaths Occur Each Year. The National Academy of Medicine (NAM), previously known as the Institute of Medicine (IOM), found as far back as 1999 – that as few as 44,000 people and as many as 98,000 people – die in hospitals each year as a result of medical errors that could […]

Studies demonstrate an inverse relation between volumes of surgical procedures performed in hospitals and related mortality. Major Findings: While there are low-volume hospitals that provide excellent care and high-volume hospitals that provide relatively poor care, numerous studies confirm that patients undergoing Coronary Artery Bypass Graft (CABG) surgery by a low volume HCP provider or at […]

Accounting For Patients’ Socioeconomic Status Does Not Change Hospital Readmission Rates. The recently signed 21st Century Cures Act requires Medicare to account for patient socioeconomic backgrounds when it calculates reductions in its payments to hospitals under the Hospital Readmissions Reduction Program (HRRP).  This, provision was included in the Cures Act despite an active public debate about […]

Post-operative mortality is inversely related to surgical volumes of the principle procedures as well as surgical volumes overall – of unrelated procedures. Odds ratio for death within 30 days of surgery in relation to the hospital volume of the same surgical procedure and the hospital volume of the other four procedures. With the exception of […]