What if you could know the
root causes of health inequity?

PurpleLab SDOH unlocks insights that highlight the complex connections between SDOH, disease burden, and health outcomes. Customers apply these insights to addressing health disparities in their part of the healthcare continuum.

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Social factors affect health inequity

Research has shown that social factors can influence a person’s health and vast health inequities in various social groups. Collectively, these are Social Determinants of Health or SDOH. Health disparities are systemic differences in the health status of different population groups and have high social and economic costs to individuals and societies (World Health Organization).

The industry has been working on health inequity for years, and now PurpleLab has the tools and platforms to fuel action in addressing disparities.
Cheif Medical Information
Officer, PurpleLab

Using SDOH insights in Pharma and Healthcare

PurpleLab SDOH unlocks insights highlighting the complex connections between SDOH, disease burden and health outcomes. What if you could use these insights to address health inequity in your part of the continuum?

Commercial Pharma

  • What if you could identify specific health inequities that are related to your brand, by race, ethnicity, and income?
  • What if you could see if your brand has inequitable fill rates for specific populations?
  • What if you could match disadherence rates to specific populations and adjust your awareness campaigns to address them?
  • What if you could take action on identified health inequities in real-time?

Clinical Pharma

  • What if you could target specific geographies and map SDOH factors to high mortality rates for the indication you are testing?
  • What if you could match ethnicities of HCPs with underrepresented populations for your research and identify principal target investigators?
  • What if you could map SDOH factors to study outcomes and apply those insights to a more equitable clinical trial protocol design?
  • What if you had an objective and measurable way to report on your DEI efforts?

Healthcare Organizations

  • What if you had a tool that could detect a diversity problem within your healthcare providers?
  • What if you could identify specific geographies within your coverage area with lower representation in certain populations?
  • What if you could identify the top causes of mortality within underrepresented populations in your coverage area and adjust awareness and care accordingly?
  • What if you could monitor SDOH metrics in real-time and avoid inequities in care that could hurt your brand?

Health Equity: How can pharma and healthcare organizations take action?

In this infographic, see the scale and business cost of health inequity and learn ways to take action with real examples of how utilizing SDOH can help with market access policies and outcomes, clinical trial feasibility and equitable healthcare delivery.

PurpleLab SDOH – see it, to believe it

Want to learn more? View any or all of our short demo videos.

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SDOH – such as race, gender, age, ethnicity, income and education – data plays a crucial role in addressing health disparities. Read blog “Accelerating Progress on Health Inequity Will Take Insights” to learn how SDOH can deliver the actionable health inequity insights you need to take action.

Fact Sheet

To advance health equity, first, you need the facts. Check out our SDOH offering fact sheet to learn more about how PurpleLab’s data + reports platform delivers value in the form of actionable health inequity insights, including examples for clinical and commercial pharma and healthcare organizations.

Live Demo Recording

Seeing is believing. Watch as one of our PurpleLab experts walks you through how to use our platform for Market Sizing, Mx & Rx Patient Data, Site/Investigator Selection, and Commerical Strategy & Planning. And it’s time stamped so that you can easily navigate to what you want to see the most.

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