Scott Ronay, PurpleLab’s General Manager of Advertising, sat down with DeepIntent’s Jen Loga, VP Client Analytics for their “Voice of the Industry” series, reflecting on one of healthcare marketing’s biggest challenges: orchestrating meaningful engagement that reaches patients and providers across channels in real time.
Whether coordinating HCP and DTC messaging or leveraging appointment-based signals, he shares how better, more robust health data is helping marketers move beyond siloed campaigns and toward truly connected experiences.
The two also explore how AI is rapidly reshaping pharma advertising — not as a future concept, but as a practical tool for audience creation, optimization, and cross-channel measurement today.
Ronay offers a candid perspective on where the industry is embracing AI, where hesitation still exists, and why balancing innovation with regulatory responsibility will define the next era of healthcare marketing.
Watch the full interview: