The PurpleLab^® Resource Center

Higher SARS-COV-2 spike antibody levels are associated with reduced risk of subsequent symptomatic and severe COVID-19. Jin, Yue; Yang, Fei; Rank, Christopher; Letovsky, Stanley; Ramge, Peter and Jochum, Simon from Roche Information Solutions, Roche Diagnostics GmbH, Roche Diagnostics Solutions, and Roche Diagnostics International presented a poster during ISPOR 2024. The objective was to assess the…

Creating a holistic direct to consumer (DTC) and healthcare provider (HCP) marketing strategy from scratch is a demanding task, especially if you don’t have the clinical expertise to precisely identify the consumers or providers you should be targeting. We’re here to give you 5 simple steps to creating a holistic DTC and HCP targeting strategy…

Unlock the secrets to extending survival in metastatic NSCLC: This study reveals how biomarker testing and targeted therapies are transforming patient outcomes in the real world.

The healthcare analytics company partnered with Experian, DeepIntent, InsightsRx, and Comscore to deliver scale, precision, privacy-conscious targeting, and real-time measurement for pharmaceutical advertisers. PurpleLab®, the healthcare analytics company powering evidence-based decisions across life sciences, has announced a series of major partnerships with Experian, DeepIntent, InsightsRx, and Comscore. Together, these collaborations allow advertisers to use data…

Partnership introduces smarter, real-time HCP and DTC optimization leveraging PurpleLab®’s data and InsightsRx’s proprietary algorithmic intelligence. InsightsRx, a healthcare media company on a mission to transform real-world data into smarter, outcome-driven marketing, teams up with PurpleLab, a healthcare analytics company on a mission to make healthcare speak a single unified language to drive better outcomes….