Healthcare Marketing: Reaching Patients and Professionals Responsibly

This year at CES, Experian hosted the Curated Couch, a series of four panels featuring experts from diverse industries. Each panel dives into a unique theme – TV, agentic AI, digital audio, and healthcare – offering fresh perspectives on how identity and innovation are shaping the future.

PurpleLab participated in the healthcare panel alongside Leaders from Datavant, The Trade Desk, and Experian to discuss how these tools are enabling campaigns that protect patient confidentiality and deliver measurable outcomes.

Healthcare marketers are utilizing advances in de-identified data and secure systems to connect with patients and professionals while maintaining trust and complying with strict privacy standards. 

Key topics include:

• Building privacy-compliant strategies to reach patients and healthcare professionals.
• Using de-identified data to connect ad exposure to outcomes like prescriptions and procedures.
• Improving campaign performance with better audience insights and measurement.

Learn how healthcare marketing is creating meaningful connections while meeting the highest privacy standards.

This was originally published by Experian.