The PurpleLab^® Resource Center

Clinical trials are designed to evaluate the safety and efficacy of new therapies or medical devices. During these trials, evidence is gathered to determine if the asset is safe for patients, providing the intended benefit at the appropriate dosage, as well as identifying and minimizing any potential side effects.

Change is the only constant in digital advertising—and the upcoming retirement of Microsoft’s Xandr DSP is a perfect example of this volatility. For many pharma marketers and agencies, this shift isn’t just another platform update; it’s a critical juncture that could reshape how you reach your audiences and drive ROI. So, what happens when a…

In pharmaceutical development, where most therapies never reach the market, early and strategic data investments can make all the difference.