The PurpleLab^® Resource Center

PurpleLab®, a healthcare analytics company specializing in real-world data, announced it has acquired KAID Health, an AI-powered clinical analytics and care management company. The combination brings together PurpleLab’s large-scale structured claims data with KAID Health’s artificial intelligence and natural language processing technology, creating a more complete view of patient journeys across structured and unstructured data…

Clinical trials are designed to evaluate the safety and efficacy of new therapies or medical devices. During these trials, evidence is gathered to determine if the asset is safe for patients, providing the intended benefit at the appropriate dosage, as well as identifying and minimizing any potential side effects.

Change is the only constant in digital advertising—and the upcoming retirement of Microsoft’s Xandr DSP is a perfect example of this volatility. For many pharma marketers and agencies, this shift isn’t just another platform update; it’s a critical juncture that could reshape how you reach your audiences and drive ROI. So, what happens when a…