Privacy at PurpleLab

Making healthcare speak a unified language requires unified trust. At PurpleLab, we believe better data drives better outcomes. Whether you’re using HealthNexus to analyze billions of data points or simply visiting our website, we provide you options about your information.

Understanding how we handle your information starts here. We maintain separate policies for our Data Products and for our general corporate activities to give you clarity and control.

Data Product Privacy Policy

This notice describes how PurpleLab collects, uses, and discloses information associated with our data products, including our HCP Audiences and Direct-to-Consumer Audience products. Learn about the data we process, our security measures, and your rights regarding information in our databases.

Read Data Product Privacy Policy

Corporate Privacy Policy

This notice covers information collected through our website, business-to-business marketing activities, events, and business relationships. Understand what we collect when you visit purplelab.com, request a demo, or engage with our team.

Read Corporate Privacy Policy

Employment Privacy Policy

This notice covers information collected as part of your employment with PurpleLab or your application to join our team If you work at PurpleLab or have applied to work at PurpleLab, learn about your rights regarding the information you have provided PurpleLab.

Employment Privacy Policy

Information Security

PurpleLab has achieved and maintains industry certifications including HITRUST and SOC 2

Exercise Your Privacy Rights

PurpleLab provides choices on the information we collect. Depending on where you live and how you interact with us, you may have certain rights, as detailed in our Data Product Privacy Policy, Corporate Privacy Policy, and our Employment Privacy Policy. These may include the following rights:

Right to Know: Request information about what personal information we’ve collected, how we use it, and to whom we disclose it.
Right to Access: Request a copy of the specific personal information we hold about you.
Right to Delete: Request deletion of your personal information, subject to certain legal exceptions.
Right to Correct: Request correction of inaccurate personal information.
Right to Opt-Out: Opt out of the “sale” or “sharing” of your personal information (as defined by applicable law).
Right to Non-Discrimination: Exercise your rights without fear of discriminatory treatment.
Right to Appeal: Appeal our decision if we deny your privacy request.

Submit a Data Subject Request

Via email at: privacy@purplelab.com

Via our toll-free number at 1-877-807-8775

What to Expect:

We may request additional information to process your request

You may have the right to designate someone to submit requests on your behalf. We may require proof of authorization and subject to applicable law, may require you to verify identity directly.