Webinar: Understanding Physician Prescribing Behavior

Level up your audience segmentation Advertising is awash in data, but healthcare advertisers can struggle to separate valuable insights from noise when planning and optimizing campaigns. But how do you identify data that will actually help you build and optimize your campaigns? Watch this podcast to learn more about precise audience segmentation and gain valuable…

Optimizing a healthcare media strategy based on real-world data is easier than ever; however, it’s often overlooked during the campaign planning process. Savvy pharma marketers know that campaign optimization begins before the campaign launches. Interested in learning how to become a campaign optimization expert? Watch this webinar to learn strategies for campaign-planning optimization including: Speakers:

Mark Brosso, Founder and CEO of PurpleLab, had a chat with MedCity News during HLTH 2023. He talked about why real-world data is crucial to the clinical side of life sciences. See his interview to learn more