Audiences
HIPAA and NAI compliant direct-to-consumer (DTC) and healthcare provider (HCP) audiences that help you successfully plan and activate omnichannel campaigns. Reduce waste and increase ROAS by activating audiences that match your ideal buyer profile.
Create your own privacy safe, HIPAA and NAI compliant audiences
Explore, build, size, match, distribute, troubleshoot and discover media planning insights with PurpleLab’s Audience Builder. Audience Builder is an independent healthcare planning tool built specifically for advertisers and digital media buyers. Say goodbye to long lead times from your audience partners and hello to near real-time audience discovery and distribution.
Privacy Compliant DTC Audiences
Consumer audiences that are clinically relevant, NAI and HIPAA compliant and based on conditions, medications or procedures. Access 500+ pre-built audiences or customize your own based on your brand’s indications. Activate in near real time on your platform of choice.
Opted-In HCP Audiences
HCP Audiences that are clinically relevant, opted-in and based on real world data. Select from 600+ pre-built audiences or customize your preferred HCP audience based on diagnosis, diagnostic test, imaging test, lab test, prescription, procedure, or treatment.
Fully Customizable NPI to DTC Audiences
Customize your audience by focusing on the interaction between providers and consumers. Create privacy-safe, NAI and HIPAA-compliant, deterministic audiences based on the patient population of your preferred provider list.
Highly Targeted Payer Audiences
Deterministic audiences that are based on your target commercial or government payer’s member population. Choose from 80+ pre-built audiences or customize your own based on your preferred payer.
Features and benefits
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