Accelerate discovery
with trusted real-world
insights
with trusted real-world
insights
Empower decisions that
advance life-changing
therapies
advance life-changing
therapies
Deliver measurable impact
across the product
lifecycle
across the product
lifecycle
See What You Can Do With PurpleLab
CLINICAL
COMMERCIAL
HEOR / RWE
MEDICAL AFFAIRS
MARKETPLACES
Clinical:
PurpleLab helps clinical teams accelerate and optimize every stage of trial planning and execution with trusted real-world insights. Identify the right patient populations, evaluate site performance, and make faster, data-driven decisions that improve trial outcomes and reduce development risk.
Commercial:
PurpleLab empowers commercial teams with real-world insights to guide confident, market-shaping decisions. Explore patient population characteristics, the competitive landscape, treatment pathways, and provider behaviors to size markets, strengthen commercialization strategies, and optimize targeting and measurement.
HEOR / RWE:
PurpleLab equips HEOR teams with real-world evidence to demonstrate clinical and economic value. Generate insights that quantify outcomes, map treatment patterns, and support comparative effectiveness and cost analyses, strengthening the link between innovation and impact.
Medical Affairs:
PurpleLab supports Medical Affairs teams with real-world insights into the disease landscape, patient journey, and HCP clinical behaviors. Profile and segment HCPs, KOLs, and care teams, map referral networks, and align field territories to the highest-impact opportunities for informed, targeted education.
Marketplaces:
PurpleLab helps clinical teams accelerate and optimize every stage of trial planning and execution with trusted real-world insights. Identify the right patient populations, evaluate site performance, and make faster, data-driven decisions that improve trial outcomes and reduce development risk.
Trial Feasibility and Protocol Design
Conduct cohort comparisons of your target patient population to model and understand the impact of study inclusion/exclusion criteria. Test hypotheses—prior to execution— to increase operational feasibility.
Disease and Market Landscaping
Understand disease incidence and the therapeutic landscape of interest for target patient populations. Identify unmet needs, label expansion opportunities, and inform research and development pipeline.
Patient Journey Analysis
Leverage robust real-world data to explore patient characteristics, comorbidities, common events before and after diagnosis or treatment, and care settings to understand the complete patient journey at scale.
Site/Investigator Selection
Understand patient volume at specific sites, assess the availability of diverse eligible patients and current site activity. Assess HCP trial experience and their screening-eligible patient volume and mix.
Patient Recruitment and Alerting
Configure alerts with patient-cohort specificity to identify candidate patients around ideal or existing sites using key inclusion and exclusion criteria. Quickly inform recruitment strategy and notify care teams about patients eligible for your trial.
Market Sizing and Competitive Intelligence
Understand the market landscape, competition, and opportunities for new therapies with an accurate view of the addressable market. Gain comprehensive insights to support forecasting and engagement optimization.
Patient Journey Analysis
Leverage robust real-world data to explore patient characteristics, comorbidities, common events before and after diagnosis or treatment, and care settings to understand the complete patient journey at scale.
Brand Performance and Prescribing Trends
Comprehensive view of prescription analytics to track and measure brand performance and provider behavior for a selected group of products. Analyze script lift, patients new to brand, new prescribers, and more. Measure brand campaign performance and effectiveness by channel.
HCP/O Profiling, Segmentation and Benchmarking
Optimize field territory planning and activities by identifying the most relevant HCPs. Explore granular HCP profiling by geography, languages, speciality, service lines, and volumetrics on prescribing activity.
Network Analysis, Referral Patterns and Influence Mapping
Discover new connections with claims-based insights into affiliations between HCPs and HCOs. Understand inbound and outbound referral pathways and patterns among providers, care teams, facilities, and systems.
Field Targeting and Alerting
Focus on the providers treating relevant patients with accurate and timely alerts. Find the right patients at the right time for your therapy, and deploy the right message. Influence patient outcomes with early education and intervention.
Payer Landscape Analysis
Explore the payer landscape with insights into channel and subchannels, payer details, provider types, and geographic details.
Disease and Market Landscaping
Understand disease incidence and the therapeutic landscape of interest for target patient populations. Gain insight into population size and characteristics, and projected growth. Identify unmet needs in a target population or subgroup.
Patient Journey Analysis
Leverage robust real-world data to explore patient characteristics, comorbidities, common events before and after diagnosis or treatment, and care settings to understand the complete patient journey at scale.
Prevalence and Incidence
Uncover the prevalence and incidence of target patient populations with a condition of interest at a specific point in time or over a specific time period.
Treatment Flow/Pattern Mapping
Examine clinical encounters that provide insights into treatment patterns, rates, and duration. Understand the line of therapy, therapy starts, switches, completion, and stops.
Outcomes, Risks, and Comparative Effectiveness
Perform post-marketing effectiveness and safety analyses with real-world data on event rates, health risks, and therapeutic outcomes. Contextualize trial outcomes, support HTAs, and generate evidence on the risk-benefit of your therapy in a real-world population.
Healthcare Utilization and Cost Analyses
Assess the use of healthcare services and resources, including healthcare costs, with inpatient and outpatient granularity. Evaluate the cost-effectiveness of a therapy to inform evidence-based treatments that drive improved health outcomes or higher intervention values.
Disease and Market Landscaping
Understand disease incidence and the therapeutic landscape of interest for target patient populations. Gain insight into population size and characteristics, while identifying unmet needs in a target population or subgroup.
Patient Journey Analysis
Leverage robust real-world data to explore patient characteristics, comorbidities, common events before and after diagnosis or treatment, and care settings to understand the complete patient journey at scale.
HCP/KOL Profiling and Segmentation
Optimize field medical planning and activity effectiveness by identifying the most relevant providers. Accurately identify and segment HCPs, care teams, or HCOs. Explore granular profiling by geography, languages, speciality, service lines, and volumetrics on prescribing activity.
Network Analysis, Referral Mapping, and Influence Mapping
Guide medical education efforts by accurately identifying the pathway of HCP and HCO clinical networks. Understand inbound and outbound referral pathways and patterns among providers, care teams, facilities and systems.
Through Every Step of the Product Lifecycle
With PurpleLab on your preferred marketplace, life sciences teams gain access to comprehensive patient-level and provider-level data—accessing billions of cleanly structured medical and pharmaceutical claims, millions of validated provider and volumetric data.
Activate PurpleLab’s data directly in your environment or with marketplace AI tools that facilitate insights into everything from clinical research to commercialization.
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Helping teams move from data to decision, faster
Whether it's data, platform analytics or consulting services, our goal is to meet your team's needs to enhance patient care and drive market share. From clinical research to commercialization, we transform real-world data into insights that guide trial design, market strategy, and evidence generation, helping teams move from data to decision, faster.
See What’s New at PurpleLab
Articles
: How Real-World Data Is Rewriting the Rules of Life Sciences | PurpleLab®
Real-world data is challenging clinical trial norms and reshaping drug development, precision medicine, and patient care in life sciences.
Read more
News
: PurpleLab Acquires KAID Health to Expand AI-Powered Healthcare Intelligence and Patient Journey Visibility | PurpleLab®
PurpleLab acquires KAID Health, combining real-world data with AI analytics to expand patient journey visibility and healthcare intelligence.
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Articles
: New Data Investments Solidify Its Leadership As Industry’s Real-World Data Partner | PurpleLab®
PurpleLab® is making significant investments in its data and infrastructure to reinforce its position as a trusted leader in real-world data (RWD).
Read more
Videos
: Webinar: Navigating Nuanced Patient Journeys with SDOH-Enriched RWD | PurpleLab®
Watch this on-demand webinar to quickly identify actions and strategy shifts that help drive adoption and improve outcomes.
Read more