A Catalyst for Discovery

This industry is burnt on being over promised and under-delivered when it comes to data so you get a lot of healthy skepticism. PurpleLab® actually has the data.

The selection process is partly about the data but PurpleLab's® pre- and post-sales services made the difference. It came down to ease of working with them.

The speed is the craziest part. I've seen first-hand how long acquiring some of this data can take. PurpleLab® has taken what historically would require weeks or months and they've whittled it down to minutes.

When we create real-time, feedback loops with our data partners like PurpleLab, the benefits are immediate for our clients. Campaigns get smarter, faster. Audiences become more accurate and efficient. And ultimately, patients and providers receive more relevant health information that leads to better outcomes. This is what collaboration in healthcare advertising should look like.

We’re thrilled to be one of PurpleLab’s preferred measurement partners. By combining their powerful dataset with our AI driven technology, we can help brands optimize campaigns faster, make smarter decisions, increase time to value across media campaigns.

Our partnership with PurpleLab offers pharmaceutical advertisers a comprehensive and efficient way to target patients across channels. We’re excited to make video-driven pharmaceutical advertising smarter and more effective for our customers through this collaboration.