HealthNexus®
HealthNexus is PurpleLab’s platform for exploration and discovery, built to reveal patterns, uncover relationships, and support real-world research. It streamlines analysis, accelerates evidence generation, and gives teams the precision and agility to turn questions into insight, and insight into impact.
What will you discover today?
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Built for Your Evolving Needs
Research
Understand the Landscape
Teams can size markets, characterize disease burden, and evaluate population health with billions of harmonized data points spanning medical claims, pharmacy claims, SDOH, mortality, and more. A unified common data model and clinically curated concept groups make it easy to compare diagnoses, treatments, utilization, and comorbidities across sources. Enriched patient attributes—including risk scores and socioeconomic factors—support more precise characterization, segmentation, and feasibility work. All in one environment.
Analyze
Reveal What’s Driving Performance
Teams can examine patient, HCP, and HCO dynamics, treatment pathways, prescribing behavior, payer mix, and quality–outcome relationships using harmonized RWD and use-case-specific analytics. With structured claims, enriched patient data, and longitudinal histories, teams surface patterns that shape access and performance. Insights arrive in minutes, not weeks.
Segment
Know the Audiences That Matter
HealthNexus supports precise segmentation of patients, providers, payers, and locations using multidimensional RWD enriched with demographics, SDOH, and clinical attributes. Clinical concept groups simplify segment creation based on diagnoses, treatments, comorbidities, or prescribing behavior. Our no-code environment enables non-technical users to confidently build custom audiences for advertising and cohorts for research. Leverage our best-in-class provider data to conduct deep HCP and HCO profiling for engagement, education, and benchmarking. Teams can isolate high-risk populations or high-value provider clusters quickly and accurately.
Activate
Curate and Deploy Ideal Audiences
Teams can explore, build, size, and distribute audience segments through HealthNexus’s self-service audience builder. Create custom DTC, HCP, and payer audiences optimized for your specific campaign needs, whether it’s awareness, branding, or demand-generation campaigns. Seamlessly deploy custom audiences to your choice of media/onboarding partners or omni-channel activation points (e.g., TV, programmatic, social, etc.).
Measure
See What’s Working
Organizations can track campaign performance, prescribing shifts, therapy adoption, and market share using longitudinal patient-level data enriched with clinical and socioeconomic detail. Built-in reporting and no-code tools enable monitoring of adherence, outcomes, and utilization without technical complexity. Whether through our APIs or in-platform, we support your measurement needs for continuous tracking of brand trends, script lift, etc. And, because our data is harmonized, your results remain more stable and comparable over time.
Optimize
Strengthen What Comes Next
With frequent data updates, flexible exports, and governed masterfiles, teams can refine targeting, messaging, resource allocation, and strategy as conditions change. Multidimensional RWD across patients, providers, payers, and SDOH supports granular feedback loops—such as comparing segment performance by geography, payer mix, or specialty. No-code tools make it easy to retest hypotheses or rebuild segments on demand. Iteration becomes continuous and grounded in real-world behavior.
See How HealthNexus Can Power Your Next Discovery
Our Data and CLEAR Claims
CLEAR Claims is the enriched, research-ready dataset PurpleLab creates by transforming raw, inconsistent claims into a unified view of real-world healthcare. Built through our structured transformation process, CLEAR Claims gives teams the flexibility to explore the insights they need with data that’s ready in minutes and available through the delivery method that works best for them.
CLEAR Claims links information across patients, providers, payers, and settings, and organizes it in an easy-to-use data model that removes engineering overhead. With CLEAR Claims, you get a trustworthy foundation that accelerates analysis, supports confident decision-making, and makes real-world data far more usable.
Normalize and Structure Raw Healthcare Observations
Map Coding Variability Into Clinically Coherent Concepts
Maintain Accurate Entity Relationships and Provider Hierarchies
Enable Fast, Flexible Access Through Delivery, Extraction, or Platform Analytics
Learn more about our CLEAR Claims
Why HealthNexus
Discover What’s Possible with PurpleLab
From real-world data to real-world impact, we help healthcare and life sciences organizations move from insight to action, and drive the outcomes that matter.