We Believe
Better Outcomes
Begin With Better
Understanding
Built from Experience.
Driven by Purpose.
Mark Brosso,
CEO, PurpleLab®
Patient outcomes matter most. With outcomes as the objective, you have to start from the beginning—with the right information flowing to the right users at the right time. All to make health risk understandable, meaningful, and actionable.
Our Values
Be Curious
We ask why—and why not. We stay open, inquisitive, and never settle for the easy answers. Curiosity powers us. We create space for questions from others, responding with patience and respect so everyone feels encouraged to contribute. Investigating all angles of an opportunity enables us to uncover insights that others might miss, and unlock the solutions that drive us forward.
Move With Purpose
We act with intention, focus, and clarity. Whether building products, solving problems, or supporting our teams, we move with outcomes in mind, ensuring that every step we take moves us closer to meaningful impact for our clients, patients, and each other.
Succeed Together
Our greatest strength is in our ability to rely on one another. We collaborate with trust, empathy, and transparency. We embrace teamwork, celebrate partnership, and support one another to transform obstacles into innovations—because when we go together, we go far.
Navigate Courageously
We operate with agency, and are empowered to challenge assumptions we see a better way. We vigorously debate ideas, even when it’s hard, sharing perspectives with kindness. And when it is time to take action, we bring the dedication and persistence needed to achieve amazing results.
Chase New Horizons
We push for excellence, and stretch beyond our comfort zones. Growth—personal, professional, and organizational—requires determination and resilience. We sharpen skills, learn new abilities, and stay ready to tackle whatever lies ahead, knowing the next great breakthrough could be just around the corner.
Meet the Executive Leadership
Mark Brosso
Founder and CEO
Business Serial entrepreneur focusing on Real-World-Data (RWD) opportunities for the past 25 years. His first company, Health Market Science, Inc. (1999) focused on the development and licensing of proprietary databases, software, and analytical services for pharmaceutical, biotech, medical devices and equipment manufacturers, as well as pharmacy chains and pharmacy benefit management companies. Mark took the company from a one-person startup venture through multiple rounds of debt and equity financings, leading it to become an Inc. 500 honoree in 2004 and 2005, before its purchase in 2007 at an enterprise value of $55M. Afterward, he created Aileron Solutions, LLC, which was sold to IMS Health (now IQVIA) in 2014; it was the first data aggregator to use the Universal Patient Key (UPK) de-identification solution (now Datavant) to link together disparate medical and pharmacy claims sources while maintaining patient-level longitudinality. Education Shippensburg University: Bachelor of Science in Marketing Shippensburg University, John L. Grove College of Business: Master of Business Administration What gives him the zoomies? Assisting other business founders and early-stage companies, serving as an active investor, Board Director, and advisor.
Robert Dickey
Chief Financial Officer
Business Robert brings more than 15 years of experience across investment banking, corporate development, investing, and product marketing within the technology sector. Prior to becoming CFO of PurpleLab, he served as the Company’s SVP of Corporate Development. Previously, as an investor at Edison Partners, he led end-to-end execution of investments across HCIT, Enterprise Software, and Fintech sectors—managing sourcing, financial analysis, diligence, structuring, and negotiation. Additionally, he served as an active board member guiding strategy and governance for portfolio companies. Robert played a key role in reshaping Constant Contact’s (Nasdaq: CTCT) corporate strategy, led its M&A initiatives, and ultimately oversaw the Company’s $1.1 billion sale to Endurance International Group (Nasdaq: EIGI). Following the acquisition, he joined Endurance to lead cross-sell and integration initiatives between the two businesses. Education University of Pennsylvania: BA, Economics University of Pennsylvania: BA, Psychology Kellogg School of Management at Northwestern University: MBA What gives him the zoomies? Chasing his two kids and rottweiler-hound around the house Racquet sports, running and golf
Mike Hoey
Chief Technology Officer
Business Mike brings more than 30 years of technical healthcare and pharmaceutical experience to PurpleLab. Founded Ipsum Clinical, a CRO based in Colombia focusing on clinical research in tropical and rare diseases in South America. Previously served as the CTO of ESPS/Liquent, a regulatory publishing company serving the life sciences sector, helping ESPS become responsible for 85% of life sciences NDA submissions to the FDA in the late '90s and successfully launching an IPO in early 2000. Started his career at Accenture, focusing on the pharmaceutical industry. Education Syracuse University: Bachelor of Science in Electrical Engineering and Master’s Degree in Electrical Engineering What gives him the zoomies? Spending time with family in Valley Forge, PA and exploring the outdoors.
Shannon LaRusso
SVP, Product and Real World Data
Business As the Senior Vice President of Product Management and Strategy at PurpleLab, Shannon brings a wealth of technical, scientific, and process expertise to her role. Previously held key positions at prominent organizations including Innoplexus, Decision Resources Group, and Informa. Established and led a global team dedicated to providing pre-sales support, project scoping, and post-sales delivery as Vice President of Sales Enablement at Innoplexus. Developed and implemented comprehensive sales enablement programs, customized training sessions, and optimized client support processes in leadership roles at Decision Resources Group and Informa. Before transitioning into executive roles, Shannon was a scientist at Roche Molecular Systems, being part of the Oligonucleotide Concept to Market Project Team, where she evaluated the feasibility of new products from development to market launch. She played a crucial role in preparing and reviewing standard operating procedures, batch production records, and regulatory submissions. Education The University of Toledo: Bachelor of Science degree in Medical Technology; Minor in Chemistry What gives her the zoomies? Spending time with her family in Morristown, NJ.
Kelly Sborlini
SVP, Customer Success and Operations
Business As the Senior Vice President of Customer Success and Operations at PurpleLab, she leverages over two decades of experience in the healthcare and pharmaceutical industries. Former Vice President of Client Success and Data Operations at Prognos Health, where she significantly improved revenue retention and growth by elevating the renewal rate from 43% to the company target of 75-80% annually. She was instrumental in achieving a 99% on-time delivery rate and consistently reaching high client satisfaction scores, establishing the company as a trusted partner in the industry. Held various leadership positions, including Vertical Market Lead for Life Sciences at LexisNexis Risk Solutions and roles at Decision Resources Group, where she drove strategic initiatives and operational excellence in data analytics and business development. Education St. Joseph’s University: Bachelor of Arts in English Temple University: Master of Business Administration (MBA) in Health Administration What gives her the zoomies? Thriving in entrepreneurial and innovation-focused environments. Leading transformative initiatives and shaping the future of the healthcare and pharmaceutical industries. Living an active lifestyle as an accomplished athlete and enjoying time with her husband and two adult daughters.
Scott DuVall
SVP, Real World Evidence
Business Prior to joining PurpleLab, Scott served as Director of the VA Informatics and Computing Infrastructure (VINCI), the largest national resource center in the Department of Veterans Affairs supporting more than 10,000 credentialed users. He envisioned and implemented data-driven real-world impact as inaugural lead for the national VA research priority to Put VA Data to Work for Veterans—contributing to healthcare policy change, legislation, and Presidential Executive Orders. Scott is a champion of data standardization and oversaw the curation and transformation of linked national electronic medical record, claims, cost, and research data into the Observational Medical Outcomes Partnership (OMOP) common data model—which then supported more than 1000 research projects, international network studies, and a no-code genetic analysis platform. Scott was a full professor in the Department of Internal Medicine at the University of Utah School of Medicine and directed the Center for Scalable Analytics and Informatics. He has pioneered innovations in natural language processing and machine learning methods and services. Education University of Utah: Bachelor of Science, Computer Science University of Utah: Doctor of Philosophy, Biomedical Informatics What gives him the zoomies? Being with his family, learning new things, and finding ways to change the world
Scott Ronay
GM, Advertising
Business Scott is responsible for driving PurpleLab’s revenue growth for the Advertising vertical. Spent most of his career in go-to-market/sales/business development roles across several data companies serving a wide variety of industries. He’s held leadership positions with Dun & Bradstreet, Acxiom, and LiveRamp. Led the Platform Sales team at LiveRamp and was responsible for growing the platform ecosystem into one of LiveRamp’s most important assets. At Datavant, he was responsible for revenue relationships with a strategic focus on enabling compliant healthcare marketing use cases for data providers, platforms, publishers, and healthcare brands. Education University of Texas – Austin, McCombs School of Business: Bachelor of Management Information Systems What gives him the zoomies? Enjoying the Minnesota/Wisconsin lifestyle (spending time at the lake cabin, fishing, boating, golf, and cooking on the pellet grill) with his wife, 4 boys, and 2 dogs. Coaching and now watching his kids play youth/high school/college sports Football/Baseball/Rugby. ‘Geeking’ out on music across all genres.
Andrew Lucking
General Counsel
Business Andrew has ten years of experience as an executive legal leader in the data and technology space. As former Head of US Legal at LiveRamp, Andrew managed a high-performing team handling complex technology transactions/data as a service (DaaS), and strategic partnerships contracts. He also provided product counseling that enabled LiveRamp to innovate in an evolving privacy landscape. Andrew is a certified privacy professional (CIPP-US) and has spoken at conferences and published on issues including data privacy and litigation finance through the Sedona Conference and Association of Corporate Counsel. Andrew has also managed the legal function and advised senior leadership at two financial technology companies in the payments and transactions space. Education State University of New York at Geneseo: Bachelor of Arts Duke University School of Law: Juris Doctor Baylor University School of Law: Master of Laws Boston University: Master of Business Administration What gives him the zoomies? Spending time with his wife and growing family in Rochester, NY. Watching Duke Basketball, hiking, and gardening.
Travis Allred
VP, Commercial Operations
Business As the VP of Commercial Operations at PurpleLab, Travis Allred leverages over a decade of experience with multiple privately funded start-up and early-stage companies. As one of the early employees at PurpleLab, he has worn many hats, significantly contributing to product development, enhancing commercial strategies, optimizing operational efficiency, and driving revenue growth. Former top-performing Account Executive with the Global Private Client Group division at Merrill Lynch PF&S, Vice President at PNC Investments, and Vice President at the CIS Royal Bank of Scotland, where he managed $250M of private assets. Education Ursinus College: Bachelor of Arts in Business Administration and Econometrics What gives him the zoomies? Spending time with his wife and three children in the suburbs of Philadelphia.
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