Direct-to-Consumer Audiences

HIPAA and NAI compliant direct-to-consumer (DTC) healthcare audiences modeled on one of the country’s largest claims databases. Audiences are based on medications, conditions, procedures or a combination of all three to help you successfully plan and activate omnichannel campaigns. Reduce waste and increase ROAS by activating audiences that match your ideal buyer profile.

Enhanced DTC Audiences

Enhanced DTC Audiences are fully customized, NAI and HIPAA compliant healthcare consumer audiences that help optimize lower funnel targeting. These audiences are designed to help you achieve the highest precision and on-target reach for your healthcare campaigns. Optimized for omnichannel DTC campaign performance and deliverable to your platform of choice, you’ll be able to activate campaigns quickly.

Standard DTC Audiences

Standard DTC Audiences are NAI and HIPAA compliant and help optimize upper funnel targeting. These audiences are designed to help you achieve broad targeting without sacrificing on-target reach. With access to 500+ off-the-shelf audiences readily available in Audience Builder or major platforms, you can activate across channels on the same day.

Which DTC audience is right for:

Create your own privacy safe, HIPAA and NAI compliant audiences

Explore, build, size, match, distribute, troubleshoot and discover media planning insights with PurpleLab’s Audience Builder. Audience Builder is an independent healthcare planning tool built specifically for advertisers and digital media buyers. Say goodbye to long lead times from your audience partners and hello to near real-time audience discovery and distribution.

Highlighted resources

News

Roche Diagnostics Links PurpleLab and Labcorp Data for ISPOR Research Poster

Higher SARS-COV-2 spike antibody levels are associated with reduced risk of subsequent symptomatic and severe COVID-19. Jin, Yue; Yang, Fei; Rank, Christopher; Letovsky, Stanley; Ramge, Peter and Jochum, Simon from Roche Information Solutions, Roche Diagnostics GmbH, Roche Diagnostics Solutions, and Roche Diagnostics International presented a poster during ISPOR 2024. The objective was to assess the…

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5 Steps For Creating a Targeted HCP and DTC Marketing Strategy

Creating a holistic direct to consumer (DTC) and healthcare provider (HCP) marketing strategy from scratch is a demanding task, especially if you don’t have the clinical expertise to precisely identify the consumers or providers you should be targeting. We’re here to give you 5 simple steps to creating a holistic DTC and HCP targeting strategy…

Webinars

Webinar: Unleashing the Power of Real-World Data

The use of insights derived from real-world data (RWD) for advertising planning and business development is table stakes, but getting access to that data and compiling insights can be an arduous and resource-intensive process. How does PurpleLab help healthcare advertisers utilize RWD insights? Watch this webinar with Hannah Lucas, Director of Product Management, Advertising, at…

Webinars

Webinar: Revamp your HCP Targeting Strategy

In a dynamic landscape where real-world datasets have shaped the strategies of pharma marketers over the past decade, it’s crucial to revisit and rethink your approach. Watch this webinar with Hannah Lucas, Director of Product Management, Advertising, at PurpleLab, and Liz Carson, SVP of Business Intelligence & Insights at DiD Agency, to learn about:

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The Importance of Implementing Data-Driven Strategies in Your Healthcare Marketing Campaigns

Every day, life science marketing and agency teams expend significant resources to identify and target high-value, brand-eligible healthcare providers (HCPs) through effective digital media strategies. And in today’s highly competitive environment, the race to create, target, and deliver winning pharmaceutical messaging to an HCP audience with very limited bandwidth for engagement is no easy task….

Anytime we are doing targeted media, we use PurpleLab's pre-built audiences... the quality of their audiences is very, very high, which means we don't have to waste as much time in our targeting. Ad Agency Executive

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