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Measurement and Optimization

Don’t just measure outcomes after your campaign is over, help improve them while your campaign is running. Connect your digital efforts to real world outcomes without the wait.

Reduce wasted impressions and improve your unique reach.

Evaluate your advertising exposed audience and understand if you’re targeting your desired consumer population with Audience Quality API.

Understand if your advertising is driving prescriptions.

Compare prescribing activity between your advertising exposed consumer group and a diagnosis qualified control group to identify where your campaign had an impact with Script Lift API.

Gain a complete view of the prescriber metrics your consumer advertising is impacting.

Measure brand performance based on real world outcomes of prescriber behavior with Script Metrics API.

Features and benefits

Highlighted resources

News

Roche Diagnostics Links PurpleLab and Labcorp Data for ISPOR Research Poster

Higher SARS-COV-2 spike antibody levels are associated with reduced risk of subsequent symptomatic and severe COVID-19. Jin, Yue; Yang, Fei; Rank, Christopher; Letovsky, Stanley; Ramge, Peter and Jochum, Simon from Roche Information Solutions, Roche Diagnostics GmbH, Roche Diagnostics Solutions, and Roche Diagnostics International presented a poster during ISPOR 2024. The objective was to assess the…

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Articles

The Importance of Implementing Data-Driven Strategies in Your Healthcare Marketing Campaigns

Every day, life science marketing and agency teams expend significant resources to identify and target high-value, brand-eligible healthcare providers (HCPs) through effective digital media strategies. And in today’s highly competitive environment, the race to create, target, and deliver winning pharmaceutical messaging to an HCP audience with very limited bandwidth for engagement is no easy task….

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If we see that a campaign isn't doing well in one region, we use that information to then reallocate dollars to the other geos. Ad Agency Executive
PurpleLab's Script Lift data has become a core part of how the agencies we work with measure the success of their campaigns. AdTech Executive

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