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ADVERTISING

Maximize the Impact of Every Marketing Dollar

PurpleLab’s end-to-end advertising suite gives healthcare marketers everything they need to plan, activate, and optimize campaigns that drive measurable results—while deploying privacy-centric methodologies that are HIPAA and NAI-compliant.
Book a Discovery Call
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Create ideal audiences
with the largest
health dataset
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Activate your audiences
across any platform
and channel   
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Measure and optimize
performance with
confidence and clarity

See What You Can Do With PurpleLab

Data, Platform and Services
Marketplaces
 
 
Campaign Planning and Market Landscaping
Assess target market size vs. total addressable market, glean competitive intelligence, refine and understand care journeys. 
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DTC/HCP Audience Segmentation, Sizing, and Creation

Whether it's DTC, HCP, or payer audiences, leverage custom and off-the-shelf options tailored to your specific campaign objectives. Tailor your targeting with ideal DTC audiences, highly relevant prescribers, and payers.

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Audience Distribution and Activation
Activate your custom audiences across any platform and channel (e.g., programmatic, CTV, DDL, social). PurpleLab integrates seamlessly across top DSPs and SSPs to deliver omnichannel reach where HCP and DTC audiences are most engaged.
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Campaign Optimization and Measurement
From in-flight optimization to post-activation analytics, tie every campaign to real, actionable outcomes. Determine the effectiveness of your campaigns at the individual or household level by evaluating audience quality, prescription volumetrics, and lift analyses. 
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From Audience Discovery to Activation

Access custom and off-the-shelf DTC and/or HCP audience options tailored to your specific campaign objectives. Deliver omnichannel reach by activating your custom audiences across any platform and channel (e.g., programmatic, CTV, DDL, social).

  • Nexxen - DTC and HCP Audiences
  • Cadent - DTC and HCP Audiences
  • IQM - HCP Audiences
  • StackAdapt - DTC Audiences
  • Viant - DTC and HCP Audiences
  • Basis - HCP Audiences
  • Doceree - HCP Audiences
  • LiveRamp - DTC and HCP Audiences
  • Pulsepoint - DTC Audiences
  • Deepintent - DTC and HCP Audiences
  • Experian - DTC and HCP Audiences
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Helping teams move from data to decision, faster

Refined targeting, transparent measurement, and proven outcomes. Whether it's data, consulting services, platform analytics, or API solutions, our advertising suite is designed for full campaign lifecycle support. 

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Book a Discovery Call
When we create real-time feedback loops with our data partners like PurpleLab, the benefits are immediate for our clients. Campaigns get smarter, faster. Audiences become more accurate and efficient. And ultimately, patients and providers receive more relevant health information that leads to better outcomes. This is what collaboration in healthcare advertising should look like.
Natalie Marcuso
SVP of Data Partnerships at DeepIntent
We’re thrilled to be one of PurpleLab’s preferred measurement partners. By combining their powerful dataset with our AI driven technology, we can help brands optimize campaigns faster, make smarter decisions, and increase time to value across media campaigns.
Egbavwe Pela
CEO of InsightsRx
Our partnership with PurpleLab offers pharmaceutical advertisers a comprehensive and efficient way to target patients across channels. We’re excited to make video-driven pharmaceutical advertising smarter and more effective for our customers through this collaboration.
Candace Chang
Director of Client Partnerships – Pharma, VDX.tv

See What’s New at PurpleLab

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News : PurpleLab Joins Comscore’s AI-Powered Data Partner Network to Advance Privacy-Centric Audience Insights | PurpleLab®
PurpleLab joins Comscore’s AI Data Partner Network to deliver privacy-centric healthcare audiences with scale, precision, and performance.
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News : VDX.tv Partners with PurpleLab | PurpleLab®
Collaboration with health data and analytics company enhances pharmaceutical ad campaign targeting and measurement.
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Articles : 5 Questions with PurpleLab: Powering Smarter Healthcare Marketing | PurpleLab®
This content was originally published by DeepIntent.  Healthcare marketing is undergoing a transformation, with data-driven insights now serving as the foundation for how brands connect with consumers and providers. That’s why DeepIntent is excited to spotlight PurpleLab®, a data partner that’s helping pharmaceutical brands and agencies connect with their audiences in more effective and meaningful...
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News : PurpleLab Expands the Healthcare Advertising Ecosystem with Consecutive Strategic Partnerships | PurpleLab®
PurpleLab partnered with Experian, DeepIntent, InsightsRx, and Comscore to deliver privacy-conscious targeting and real-time measurement for pharma advertisers.
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Discover What’s Possible with PurpleLab

From real-world data to real-world impact, we help healthcare and life sciences organizations move from insight to action, and drive the outcomes that matter.

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