Giving life sciences teams self-service patient cohort analysis.
Every strategic question about a treatment, a market, or a patient population starts the same way: who are the patients? Where to run a study, how two treatments compare, and where to focus a market plan all depend on the answer.
For many life sciences teams, getting that answer still takes weeks or even months. Patient cohorts have to be pulled and reconciled before populations can be compared, and each follow-up question can start that cycle again. Teams that can ask and refine their own questions can test more before they commit.
Patient & Market Navigator, which PurpleLab® launched earlier this year, was built to shorten that cycle. Today, PurpleLab announced that it has been named “Analytics Solution of the Year” in the sixth annual BioTech Breakthrough Awards, conducted by BioTech Breakthrough, an independent market intelligence organization that recognizes standout life sciences and biotechnology companies, products, and services around the globe.
Built on real-world data at scale
Patient & Market Navigator draws on more than 16 billion annual medical and pharmacy claims and more than 330 million annual U.S. patient lives, with specialty datasets, including social determinants of health and mortality data, adding further context.
Build and compare patient cohorts without writing code
Patient & Market Navigator is a self-service product that lets life sciences and healthcare teams discover, build, analyze, and compare patient cohorts using real-world data (RWD), with no code to write and no data transformations to manage. Teams can answer questions such as:
- How does a target population break down by geography, payer mix, and demographics?
- How do two patient groups compare on clinical patterns and mortality?
- How does a treated-versus-new-patient trend shift month over month, and what does it say about market share?
A Targeting Module then connects patient insight to the providers who treat them, adding provider-level outputs and geography to a cohort a user has already built, inside the same platform.
"Understanding patient populations with sufficient specificity is now a baseline requirement across life sciences, said Jocelyn August, VP, Product - Life Sciences at PurpleLab. The team built Patient & Market Navigator “to make that work simpler for teams that rely on real-world data.”
Bryan Vaughn, Managing Director of BioTech Breakthrough, said of Patient & Market Navigator (P&MN), “P&MN turns weeks of specialized analytics work into an afternoon of self-service. The process of life sciences teams truly understanding a patient population is incredibly lengthy. Weeks of SQL requests and biostatistics back-and-forth stand between a question and its answer. Traditional data platforms deliver static reports, and only after weeks in a SQL queue can in-house teams go deeper. P&MN gives teams the best of both worlds: the speed of self-service analytics and the depth of a dedicated data science team, in one platform. For providing customizability, transparency, adaptability, and scalability in a platform teams grow into, we’re awarding PurpleLab ‘Analytics Solution of the Year!’”
See how Patient & Market Navigator can shorten the path from cohort question to answer:
About PurpleLab
PurpleLab® is a health-tech company driven by one clear philosophy: outcomes matter most. As your trusted partner for real-world data, we help organizations drive decisive action based on precise insights – with the ultimate goal of giving everyone a fighting chance at the best possible health outcome.
About BioTech Breakthrough
Part of Tech Breakthrough, a market intelligence and recognition platform for global technology innovation and leadership, the BioTech Breakthrough Awards program is devoted to honoring excellence in life science and biotechnology solutions, services, and companies. The program provides public recognition for the achievements of biotechnology companies and products in categories including BioPharma, Genomics, Therapeutics, Immunology, Food Science, BioAgriculture, and more. For more information, visit BioTechBreakthroughAwards.com.
