The PurpleLab^® Resource Center

The digital advertising landscape is shifting rapidly, and for healthcare and pharmaceutical marketers, the stakes are higher than ever. With evolving privacy regulations, increasing scrutiny on data practices and the challenge of balancing precision targeting with consumer protection, advertisers must rethink their strategies to stay effective and compliant. To tackle these pressing issues, PurpleLab recently…

The Give Kids a Chance Act of 2025 is a piece of legislation poised to transform drug development for children with rare diseases and cancer. Reintroduced in the House of Representatives on February 12, 2025, by Congressman Michael McCaul, this bipartisan effort aims to extend the Priority Review Voucher (PRV) program beyond its anticipated September…

If you’re following along at all with the TikTok news, you’ll know that the app faced a temporary ban in the US followed by a quick reversal – for now. The platform has become a global smash hit since it lets users post short-form videos with ease, along with seamless app navigation enabling them to instantly view and interact with videos they may be interested in.