HEALTHNEXUS^®
Solutions
- Solutions
  - Assess Markets
    Identify, characterize, and quantify patient populations and market opportunities in minutes.
  - Target Audiences
    Precisely identify the right HCPs, group practices, and HCOs to maximize your sales and marketing budget.
  - Profile Targets
    Gain a deep understanding of HCP and HCO profiles and hone in on practice characteristics.
  - Activate Campaigns
    Precisely identify direct-to-consumer (DTC) and HCP audiences to successfully plan and activate omnichannel and/or programmatic campaigns.
  - Measure Performance
    Track your brand’s campaign performance, therapy adoption and gain insight on market share against competing brands.
  - Provider Data Management
    Best-in-class Provider Data Management for Better Health Outcomes. Centralized data, simplified solutions, delivered how you need it.
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The PurpleLab^® Resource Center

Featured Resources

Using Standardized Pricing Models T2DM Costs

PurpleLab partnered with a healthcare organization to help them understand cost variations and healthcare resource utilization(HCRU) patterns in T2DM patients with at least 1 common comorbidity.

Using Claims Data to Assess Prescribing Landscape for Schizophrenia

The commercial analytics team for a top ten pharma company used CLEAR Claims and referral pattern report to analyze prescribing trends.

Custom Direct-to-Consumer Migraine Audiences Drive Prescriptions

A healthcare media agency wanted to increase awareness of their brand with additional direct to consumer (DTC), HIPAA and NAI compliant, privacy safe audiences. They wanted to drive prescriptions for consumers with migraines. The audiences needed to be applicable across channels and activatable on their preferred demand side platform (DSP).

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