The PurpleLab^® Resource Center

Why Real-World Evidence Matters Beyond Clinical Trials Market access has never been more complex than it is right now. In a world where payers are tightening the purse strings and every therapeutic area feels like a battleground, just getting a therapy onto formulary, or getting a diagnostic test approved isn’t enough. You need to prove…

Discover how a clinical trial overcame patient enrollment challenges by addressing PI expertise misalignment and leveraging data-driven referral tools.

Clinical trials tell you a lot – but they don’t tell you everything you need to know to truly compete in today’s saturated pharma market. Sure, they’re the gold standard for proving safety and efficacy. But once a drug hits the real world, all bets are off. Patients don’t follow protocols. Even providers don’t always…