The PurpleLab^® Resource Center

A comprehensive pharmaceutical marketing strategy requires a thoughtful approach that encompasses both healthcare providers (HCPs) and consumers. However, achieving this integration effectively amidst the often segmented landscape of targeting can be challenging. This webinar addresses these challenges and offers insights to pharma marketers, agencies, and ad tech partners on how to leverage aggregated social determinants…

Impact of Applying SDOH on Prescription Fill Rate Analysis Life Sciences This whitepaper highlights the significance of understanding prescription rejection rates, particularly for specialty pharmacy medications, and the role of plan design and social determinants of health (SDOH) in determining eligibility and out-of-pocket costs for patients.   Traditional analyses focusing solely on demographics like age and…

  Prescription Measurement Report Gain a comprehensive view of a broad range of prescription analytics and fully analyze a prescription market. Segment markets by individual providers, group practices and geography with a single report. Watch the video to learn more about what you can do with Prescription Measurement Report.     https://vimeo.com/929564870