The PurpleLab^® Resource Center

Featured Resources

Introducing Audience Builder, A Revolutionary Healthcare Planning Tool for Advertisers, and Their Agency and Advertising Technology Partners

PurpleLab®, the healthcare analytics platform with one of the largest medical and pharmaceutical databases in the United States, announced today the introduction of Audience Builder, a new solution for advertisers that simplifies the use of complex healthcare data. This planning tool is designed specifically to meet the unique needs of advertisers and digital media buyers. …

Life Sciences

Podcast: The Data-Driven Path to Biosimilar Success

The Data-Driven Path to Biosimilar Success | Data Dive with PurpleLab This podcast was created in collaboration with the Pharmacy Podcast Network. In this episode, we are exploring a fascinating topic: how real-world data is reshaping the landscape of biosimilars. Dr. Russell Robbins, Chief Medical Information Officer and Dr. Diane Faraone, Senior Director in Pharmacy…

Marketing Data

Vodcast: What do reality TV and GLP-1s have in common?

With celebrity endorsements of drugs from GLP-1s to migraine medications, pharmaceutical advertisers are embracing high-profile celebrity marketing. But in the age of social media, you don’t have to be a celebrity to have influence.