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  - Assess Markets
    Identify, characterize, and quantify patient populations and market opportunities in minutes.
  - Target Audiences
    Precisely identify the right HCPs, group practices, and HCOs to maximize your sales and marketing budget.
  - Profile Targets
    Gain a deep understanding of HCP and HCO profiles and hone in on practice characteristics.
  - Activate Campaigns
    Precisely identify direct-to-consumer (DTC) and HCP audiences to successfully plan and activate omnichannel and/or programmatic campaigns.
  - Measure Performance
    Track your brand’s campaign performance, therapy adoption and gain insight on market share against competing brands.
  - Provider Data Management
    Best-in-class Provider Data Management for Better Health Outcomes. Centralized data, simplified solutions, delivered how you need it.
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The PurpleLab^® Resource Center

Featured Resources

New Treatments Hold Significant Promise, but Are Marketing Teams Helping Life Sciences Companies Deliver on this Potential?

Real-world data (RWD) is everywhere. In fact, your company likely already has access to a plethora of RWD. How are you using it to enhance your oncology clinical trial planning – and drive more positive patient outcomes?

Life Sciences

New Treatments Hold Significant Promise, but are Marketing Teams Helping Life Sciences Companies Deliver on this Potential?

New Treatments Hold Significant Promise, but are Marketing Teams Helping Life Sciences Companies Deliver on this Potential? Life Sciences Download

Life Sciences

Webinar: How to Easily Integrate & Apply SDOH Data into Your Clinical Trial Planning

Join the PurpleLab team in this on-demand webinar discussing how Real-World Data can address the FDA mandate to develop a Race and Ethnicity Diversity Plan in clinical trials. Shannon LaRusso, SVP of Product Management, and Russell Robbins, MD, CMIO discuss:

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