The PurpleLab^® Resource Center

Healthcare advertising works best when it’s both precise and efficient. That’s why we’re excited to announce a direct partnership with DeepIntent, bringing our high-quality audiences into the DeepIntent Audience Marketplace. This integration gives marketers faster, easier access to PurpleLab’s audiences, delivering better performance, greater scale, and sharper precision within a seamless workflow. For advertisers, that…

Biomarker testing guides selection of targeted therapies in non–small cell lung cancer (NSCLC). Despite its clinical importance, the extent of provider variation in biomarker testing practices and its correlation with patient outcomes has not been thoroughly explored.

The collaboration extends PurpleLab®’s healthcare audience reach through Comscore’s AI predictive technology.   PurpleLab, a healthcare analytics company powering evidence-based decisions across life sciences, is now part of Comscore’s AI-powered Data Partner Network. The initiative enables data providers like PurpleLab to transform ID-based datasets into scalable, privacy-centric audiences using Proximic by Comscore’s proprietary AI predictive…