Privacy by Design: Unlocking Personalized Healthcare Marketing

Discover how leading healthcare organizations are making personalization possible by building privacy into every stage of the marketing workflow. In this conversation, Jason Brenner, RVP of Healthcare and Life Sciences at LiveRamp moderates a discussion with:

• Wes Holland, Senior Director, Identity Partnerships & Data Licensing, PurpleLab
• Timothy Nobles, CPO, Integral
• Rodney Ford, Digital Product Line Owner - DTC/P Advanced Analytics & AI, Sanofi

Together they cover why personalization in healthcare and pharma marketing has lagged behind other industries, the most common privacy blind spots marketers hit with HCP and patient data, how real-world data changes what's possible once it's handled in a privacy-first way, and where this space is headed as AI enters the picture. Whether you're building your first privacy-forward personalization strategy or refining an existing one, this conversation offers a practical starting point.