target audiences

Target and Segment Accounts and Audiences

Maximize efficiency of sales and marketing resource allocation by precisely segmenting and identifying the optimal healthcare organizations (IDNs/HCOs) as well as direct-to-consumer (DTC) and healthcare practitioner (HCP) audiences to target and market to.

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Account Identification

Inform your account strategies with a top down analysis. By segmenting the top systems, chains, networks, affiliated group purchasing organizations (GPOs) and payers by demand for your innovation you will align your market access and GPO strategies to the accounts that matter most.

HCP Audiences

Whether your campaign involves in-person promotion or non-personal postal, email, social, or programmatic channel activation, promotional ROI is maximized by segmenting and identifying the HCPs that matter most. You decide, segment by indications, medications, procedures or tests of interest to build your HCP audiences.

DTC Audiences

Choose from 500+ pre-built audiences based on conditions, medications or procedures and activate immediately. Or request your own fully customized audience based on combinations of prescribing, procedure and diagnosing behavior, or payer history.  Reduce waste and increase ROI by activating audiences that match your ideal buyer profile.

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See how the PurpleLab™ HealthNexus™ platform can help your team not just answer questions but learn what questions to ask.

The selection process is partly about the data but [PurpleLab™’s] pre- and post-sales services made the difference. It came down to ease of working with them.

Associate Director, US Commercial Data Strategy, Bristol Myers Squibb, American Multinational pharmaceutical company

Suite of Solutions

In a world with increased access to RWD, the biggest challenge for Life Sciences organizations lies in the ability to readily interpret the data. You need to work faster and smarter in order to make strategic decisions. PurpleLab™’s HealthNexus™ platform was designed to solve this problem across the spectrum in life sciences including clinical trials, commercial strategy, patient journeys and more.

Get In Touch

Questions? Ready for a demo or free trial of our healthcare analytics platform, HealthNexus™?
Contact us to get started.