Commercial Medical Devices

Proactive Insights Across the Commercial Lifecycle of a Medical Device

Precision medicine demands precise understanding of your patient population and the providers who treat them. You need to work faster and smarter in order to make the best strategic decisions — from market opportunity to customer engagement and improved patient outcomes. PurpleLab’s™ HealthNexus™ platform is trailblazing how medical devices industry leaders can work with real-world data that is truly clinically versed to produce actionable real-world evidence.

Find the Right Patients for Your Device

HealthNexus™ enables searching on a variety of criteria with unprecedented clinical specificity. Easily include or exclude diagnosis (Dx), procedures (Px), and other variables such as social determinants of health (SDOH), Risk Adjustment Factors (RAF), and Hierarchical Conditions Categories (HCC) to hone in on the true market potential of your brand.

With HealthNexus’™ granularity of selection criteria, forecasting market potential becomes clearer and more accurate. Now you have the ability to identify segments and subsegments of a population to understand if there are potential opportunities for growth. The better the insights the more strategic your patient centric and provider education programs will be.

Target HCPs and HCOs

Measure variability of provider performance with Risk-adjusted Cost and Quality Scores (Efficiency and Effectiveness) by location or geographical area. Understand how HCPs use your device in their clinical approach to diagnose, treat or monitor a disease or condition .

With an understanding of key HCP and HCO performance indicators you can improve customer centric strategies and create or adjust messages to fully engage with up-and-coming or high performing HCPs and HCOs — you’ll see them in HealthNexus™ as rising stars. Geo-specific insights ensure optimized territory management, resource allocation and enhanced sales force productivity.

Enhance Sales Force Effectiveness

Enhance and optimize sales force performance and productivity by planning and executing value-based interactions with the right HCP to drive increased device adoption. HealthNexus™ contains a long history of HCP and HCO master data. With immediate access to precise HCP and HCO data targeting and profiling, you can understand granular practice characteristics, such as key performance scores, patient volume, number of procedures, external influence, locations, network affiliations, referral pattern, payer mix and more.

This industry is burnt on being over promised and under delivered when it comes to data so you get a lot of healthy skepticism. PurpleLab™ actually has the data.

Chief Commercial Officer, global network of life sciences and healthcare organizations

One platform. Endless ways to maximize value evidence generation.

Understand the influence of payers on your brand performance and create payer centric strategies to maximize your brand potential. PurpleLab™ has Qualified Entity Status with the CMS and HealthNexus™ is increasing important information on the payer landscape and dynamics including the payer mix of commercial and Medicare/Medicaid per HCP or HCO.

See How HealthNexus™ Works

HealthNexus™ data updates on an ongoing basis – not just once a year – and can easily integrate with your own RWD data. With complete, real-time insights at your fingertips, you can make better decisions for not only your clinical trial protocol but also the healthcare industry at large. See how by requesting a demo.