Audiences

HIPAA and NAI compliant direct-to-consumer (DTC) and healthcare provider (HCP) audiences that help you successfully plan and activate omnichannel campaigns. Reduce waste and increase ROAS by activating audiences that match your ideal buyer profile.

Create your own privacy safe, HIPAA and NAI compliant audiences

Explore, build, size, match, distribute, troubleshoot and discover media planning insights with PurpleLab’s Audience Builder. Audience Builder is an independent healthcare planning tool built specifically for advertisers and digital media buyers. Say goodbye to long lead times from your audience partners and hello to near real-time audience discovery and distribution.

Privacy Compliant DTC Audiences

Consumer audiences that are clinically relevant, NAI and HIPAA compliant and based on conditions, medications or procedures. Access 500+ pre-built audiences or customize your own based on your brand’s indications. Activate in near real time on your platform of choice.

Opted-In HCP Audiences

HCP Audiences that are clinically relevant, opted-in and based on real world data. Select from 600+ pre-built audiences or customize your preferred HCP audience based on diagnosis, diagnostic test, imaging test, lab test, prescription, procedure, or treatment.

Fully Customizable NPI to DTC Audiences

Customize your audience by focusing on the interaction between providers and consumers. Create privacy-safe, NAI and HIPAA-compliant, deterministic audiences based on the patient population of your preferred provider list.

Highly Targeted Payer Audiences

Deterministic audiences that are based on your target commercial or government payer’s member population. Choose from 80+ pre-built audiences or customize your own based on your preferred payer.

Features and benefits

Highlighted resources

News

Roche Diagnostics Links PurpleLab and Labcorp Data for ISPOR Research Poster

Higher SARS-COV-2 spike antibody levels are associated with reduced risk of subsequent symptomatic and severe COVID-19. Jin, Yue; Yang, Fei; Rank, Christopher; Letovsky, Stanley; Ramge, Peter and Jochum, Simon from Roche Information Solutions, Roche Diagnostics GmbH, Roche Diagnostics Solutions, and Roche Diagnostics International presented a poster during ISPOR 2024. The objective was to assess the…

Articles

5 Steps For Creating a Targeted HCP and DTC Marketing Strategy

Creating a holistic direct to consumer (DTC) and healthcare provider (HCP) marketing strategy from scratch is a demanding task, especially if you don’t have the clinical expertise to precisely identify the consumers or providers you should be targeting. We’re here to give you 5 simple steps to creating a holistic DTC and HCP targeting strategy…

Webinars

Webinar: Unleashing the Power of Real-World Data

The use of insights derived from real-world data (RWD) for advertising planning and business development is table stakes, but getting access to that data and compiling insights can be an arduous and resource-intensive process. How does PurpleLab help healthcare advertisers utilize RWD insights? Watch this webinar with Hannah Lucas, Director of Product Management, Advertising, at…

Webinars

Webinar: Revamp your HCP Targeting Strategy

In a dynamic landscape where real-world datasets have shaped the strategies of pharma marketers over the past decade, it’s crucial to revisit and rethink your approach. Watch this webinar with Hannah Lucas, Director of Product Management, Advertising, at PurpleLab, and Liz Carson, SVP of Business Intelligence & Insights at DiD Agency, to learn about:

Articles

The Importance of Implementing Data-Driven Strategies in Your Healthcare Marketing Campaigns

Every day, life science marketing and agency teams expend significant resources to identify and target high-value, brand-eligible healthcare providers (HCPs) through effective digital media strategies. And in today’s highly competitive environment, the race to create, target, and deliver winning pharmaceutical messaging to an HCP audience with very limited bandwidth for engagement is no easy task….

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