The collaboration extends PurpleLab®’s healthcare audience reach through Comscore’s AI predictive technology.
PurpleLab, a healthcare analytics company powering evidence-based decisions across life sciences, is now part of Comscore’s AI-powered Data Partner Network. The initiative enables data providers like PurpleLab to transform ID-based datasets into scalable, privacy-centric audiences using Proximic by Comscore’s proprietary AI predictive technology.
The Data Partner Network is designed to unlock the full value of partner data to extend audience reach for advertisers and deliver stronger campaign performance. For example, Proximic by Comscore’s ID-based “online holiday shoppers” segment grew by more than 95% when its AI predictive technology was applied. By running third-party partner audiences through Proximic by Comscore’s AI predictive technology and Comscore’s truth set panels, the Network generates privacy-centric ID-free audience segments that can be activated across any DSP and multiple SSPs.
PurpleLab joins more than 10 data providers, including AnalyticsIQ, Circana, Dynata, Eyeota (a Dun & Bradstreet company), L2 Data, Lighthouse-Ameribase (a Stirista Company), LBDigital (a Stirista Company), Polk Automotive Solutions from S&P Global Mobility, RevOptimal, Symphony Health (an ICON plc company), Throtle, TransUnion, and others.
Industry leaders have already noted the impact of this new ecosystem.
“We’re building an ecosystem where every participant benefits: advertisers get precision at scale, publishers unlock smarter monetization, and data providers future-proof their business,” said Rachel Gantz, Managing Director, Proximic by Comscore.
“The future of audience targeting is a privacy-centric approach that still drives scale and performance outcomes,” said Sara Sowsian, Director, US Product Partnerships at MiQ.
“Proximic by Comscore’s Data Partner Network gives us a new way to extend our audiences, while driving strong advertiser performance and smarter monetization,” added Michael Quinn, SVP Global Media at Circana.
The Data Partner Network acts as the connective layer between data providers and the evolving needs of the marketplace. By joining, PurpleLab ensures its healthcare audience data remains addressable, privacy-aligned, and scalable, even as traditional signals like cookies and mobile IDs continue to erode.
Through this collaboration, PurpleLab is expanding the way healthcare advertisers and platforms can responsibly activate real-world clinical and claims data at scale, delivering precision, privacy, and performance