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Corporate Privacy Policy

Updated: October 17, 2025 

About PurpleLab

PurpleLab® (“PurpleLab,” “we,” or “us”) is a health-tech company driven by one clear philosophy: outcomes matter most. As a trusted partner for real-world data and analytics, we help healthcare and life sciences organizations and the technology and consulting companies that serve them drive decisive action based on precise insights—with the ultimate goal of giving everyone a fighting chance at the best possible health outcome — because data drives better outcomes.  

This Corporate Privacy Policy describes how PurpleLab collects, uses, and processes information about you through our website, business-to-business marketing activities, events, and business relationships (collectively, the “Services”).  

Scope of this Policy

Except as provided below, this Corporate Privacy Policy describes how PurpleLab collects, uses, and processes information in connection with our Services  

This policy does NOT cover:

  • how PurpleLab collects, uses, and processes information in connection with our data products and analytics services, including our Healthcare Provider Audiences and Direct-to-Consumer Audiences (“Data Products”), which are covered by our Data Product Privacy Policy 
  • Information we process on behalf of PurpleLab customers as a service provider, as we process this information on behalf of customers, and the customer controls how they use the information PurpleLab processes on their behalf
  • Employee or job applicant information, which is covered by our Employment Privacy Policy

The Information We Collect About You

We collect information about you from various sources and in several ways, including: 

  • Directly from you, such as when you interact with, register for, or use our services. This includes, for example, when you fill out forms on our websites, contact us via email or other electronic correspondence, report a problem, request support, participate in offline sales and marketing activities, or provide any other information about you directly to us.
  • Automatically when you interact with our website and other online services, such as through cookies and similar data collection technologies. We may directly collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends and conduct other analytics for our online Services. These tools collect information sent by your browser or mobile device, including the pages you visit and other information that assists us in improving our services. including but not limited to your IP address, device type and model, operating system, unique device identifier, cookie identifiers, other device or online identifiers, browser type, language, frequency of use of the Services, web logs, crash reporting, parts of the Services visited, and navigation through those pages. We may also collect technical information when you interact with emails or other communications from us (e.g., whether you opened an email). Some of this information is collected using cookies or other similar technologies. We may also infer your general location (e.g. from an IP address) when you visit our online Services.
  • From unaffiliated parties, including business partnerswhen they disclose information related to your use of our services. 

The types of information we collect about you in connection with your use of our Services, participation in our programs, or other interactions with us may include:

  • Full name;
  • Mailing address;
  • Email address;
  • Phone number;
  • Login credentials;
  • Business and professional information, such as your employer;
  • Interests;
  • Device and usage information;
  • Information about transactions with us;
  • Other information you provide us, such as when you complete a form on our website, register for events or services, or otherwise interact with us.

How We Use Information We Collect About You

We use the information we collect about you for a variety of business purposes, including to:

  • Provide, Improve, Analyze, and Maintain our Services. To provide, operate, troubleshoot, analyze, improve, and maintain our Services, websites, and applicable products. This includes delivering content and product offerings that are relevant to your preferences, personalizing your experience across platforms, and developing new features to better meet your needs. 

Communication and Marketing. To provide customer service, maintain our relationships with customers and prospective business partners, and respond more effectively to your inquiries and requests. This includes using information from your customer service interactions, feedback (such as ratings and reviews), and other communications you send us. We may use your information to send newsletters, updates, targeted offers, and other marketing or advertising materials, either from us or our marketing partners and affiliates, on our website and across other platforms, and to analyze the performance of these activities.

  • Safety and Compliance. To monitor and protect the security and integrity of our website and services. This includes preventing fraud, unauthorized transactions, claims, and other risks. We also use your information to comply with applicable laws and regulations, and to respond to lawful requests from law enforcement and government authorities.
  • Enforcement of Terms. To enforce our Terms & Conditions and any other agreements that govern use of the Services.
  • As Directed or Authorized by You. We may process information about you as otherwise directed or authorized by you.

Please note that we may combine information that we collect from you and about you (including automatically-collected information) with information we obtain about you from our affiliates and/or non-affiliated third parties, and use such combined information in accordance with this Corporate Privacy Policy.

We may aggregate and/or de-identify information collected through the Services. We may use de-identified and/or aggregated data for any purpose, including without limitation for research and marketing purposes, and may also disclose such data to unaffiliated parties, including advertisers, promotional partners, sponsors, and/or others. PurpleLab commits to maintain and use such data in a de-identified form and not attempt to re-identify the data.

When We Disclose Information About You 

Transparency builds trust.  We may disclose the information we collect about you to the following categories of recipients: 

  • Affiliates. We may disclose information to our affiliates. Our affiliates may use the information we disclose in a manner consistent with this Policy.
  • Our Product Partners. If you access our Services through a Product Partner, we may, as provided by our agreement with your Product Partner, disclose information about you to your Product Partner. If you have questions about how your Product Partner uses your data, please contact them directly.
  • Our Vendors. We may disclose information about you to third-party vendors who help operate our business (such as processing of payments, provision of data storage, hosting of websites, marketing of our products and services, and conducting audits). 
  • Advertising and Analytics. We may disclose or make available some of your information to advertising and analytics partners to serve advertisements on our behalf across the internet and to provide analytics services. These entities may use cookies and tracking technologies to allow us to, among other things, track and analyze data, determine the popularity of certain content, deliver advertising and content targeted to your interests and better understand your online activity. For more information about how to manage having your web browsing information used for advertising purposes, please see the Analytics and Tailored Advertising section below.
  • For Legal and Security Purposes. We may disclose information about you if we believe, in good faith, that it’s necessary to: 1) protect the legal rights, privacy, safety, or security of PurpleLab, our staff, or others; 2) prevent fraud, abuse, or illegal activity; 3) respond to valid legal requests, such as subpoenas or court orders; 4) enforce our policies, investigate violations, or limit potential damages; 5) comply with applicable laws and regulations.
  • In the Event of a Business Transaction. PurpleLab may disclose any and all information that we collect about you to third parties in the event of any merger, sale, joint venture, assignment, transfer, bankruptcy, or other disposition of all or any portion of PurpleLab’s assets or stock, and also in connection with negotiations of such transactions.
  • At Your Direction or With Your Consent. We may disclose your information to unaffiliated parties based on your consent to do so. This Corporate Privacy Policy does not apply to unaffiliated parties to whom you direct us to disclose your information.

Your Choices 

  • Email Marketing. We may send you marketing and promotional communications, including special offers from us or our partners. If you no longer wish to receive marketing emails from us, you may opt out of such communications at any time by following the opt-out instructions included in any promotional or marketing email you receive from us. Please note that it may take up to ten (10) business days for your opt-out request to be processed. Also, even if you opt out of marketing emails, we may continue to send you certain account-related emails, such as notices about your account and confirmations of transactions you have requested.
  • Analytics and Tailored Advertising. You can opt out of certain analytics and advertising processing of information about you by following the instructions in this Policy.
  • Rights Regarding Your Information. This Corporate Privacy Policy covers information we collect in our prospective or actual business relationship with you, such as personal information collected about our business partners, website visitors, and vendors. Residents of California have certain rights to this information, as described below in our Supplemental Notice for California Residents. Please visit our Data Product Privacy Policy for details on choices you may have for information we collect about you in your capacity as an individual consumer, including if you are a healthcare provider.

Analytics and Tailored Advertising

Online Analytics. We and our vendors may use third-party analytics services on the Services to help us understand how users engage with the Services, including Google Analytics. These parties may use Cookies and other technologies to help collect, analyze, and provide us with reports and/or data. For more information about Google Analytics and how it collects and processes data, please visit: https://policies.google.com/technologies/partner-sites. To opt out of Google Analytics using your information for analytics purposes, see: https://tools.google.com/dlpage/gaoptout.

Tailored Advertising. We and third parties may use certain of the information we collect to tailor the advertising you see online. You have choices about how information about you is used for this purpose. Some tailored advertising is carried out using cookies. For Services offered via an Internet browser, you may be able to set your browser to refuse certain types of cookies or alert you when they are being used, as explained above. In addition, you may go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page and the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of tailored advertising and your choices regarding having information used by DAA and NAI members, respectively.

We make no representation about the accuracy, effectiveness, or continued availability of these third-party opt-out mechanisms. We do not control and make no representations about whether any of the third parties providing us with tailored advertising services participate in any of these third-party opt out mechanisms.

Modifying your browser or device settings or opting out of tailored advertising via your browser or device may have different results depending on the type of device or web browser you use and the version of your device operating system. Opting out of tailored advertising does not prevent you from seeing ads online; instead, the ads you see are less likely to be customized to your interests. Opting out is generally effective only on a device-by-device, or browser-by-browser basis. If you use more than one browser or device, the effect of any opt-out mechanism may be limited to the device on which you used the mechanism.

Children’s Privacy 

Our Services are not intended for use by children and are not targeted to children, which we consider to be an individual under the age of 18 or the equivalent age as specified by law in your jurisdiction. PurpleLab does not knowingly collect personal information from children, and we do not authorize children to use the Services. If you believe that your child has submitted information to us through interaction or use of any of our Services without appropriate consent, please contact us at info@purplelab.com and we will delete that information as required by applicable law. 

Security

We use safeguards to preserve the integrity and security of the information we collect about you. However, no security measures are perfect, so we cannot ensure or warrant the security of any information you transmit to us or guarantee that information on the Services may not be accessed, disclosed, altered, or destroyed.

Data Retention

We may retain the information we collect about you for as long as needed or permitted in light of the purposes for which it was obtained. The criteria used to determine our retention periods include: (a) retention of information about you to provide the Services, (b) whether there is a legal obligation to which we are subject, and (c) whether retention is reasonably necessary to resolve disputes and enforce our agreements.

Links to Other Sites and Services

We are not responsible for the practices employed by websites or services linked to or from the Services, including the information or content contained therein. Please remember that when you use a link to go from the Services to another website, this Corporate Privacy Policy does not apply to those third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link on our website, are subject to that third party’s own rules and policies.

Changes to our Corporate Privacy Policy 

We reserve the right to change or amend this Corporate Privacy Policy at any time, with or without prior notice to reflect changing technology, laws, regulations, risk, industry and security practices and other business needs. We will post the most updated Corporate Privacy Policy on this page or announce the change on the home page of our Services. You can determine when the Corporate Privacy Policy was revised by referring to the “Last Updated” date on the top of this Corporate Privacy Policy. If we make any material changes to this Corporate Privacy Policy, we will notify you by reasonable means, which may be by e-mail or posting a notice of the changes on our Services prior to the changes becoming effective.

By continuing use of our website or any of our Services following the posting of changes to these terms means you accept these changes.  IF YOU DO NOT AGREE WITH THE TERMS OF THIS CORPORATE PRIVACY POLICY, IN WHOLE OR PART, YOU MUST STOP USING OR INTERACTING WITH ANY SERVICE AFTER THE EFFECTIVE DATE OF SUCH CHANGES (WHICH IS THE “UPDATED” DATE OF THIS CORPORATE PRIVACY POLICY). 

Supplemental Notice for California Residents

This section applies strictly to residents of California. This section applies to “personal information” (as defined by the CCPA) that we collect on or through the Services and through other means (such as information collected offline, in person, and over the telephone) and within the scope of this Corporate Privacy Policy. This section does not apply to current or former employees of PurpleLab, independent contractors, or job applicants to jobs at PurpleLab.

Throughout this Corporate Privacy Policy, we discuss in detail the specific pieces of personal information and sensitive personal information we collect, the sources of that information, and how we disclose it. Under the California Consumer Privacy Act (“CCPA”), we also have to provide you with (1) the “categories” of personal information and sensitive personal information we collect and disclose for business or commercial purposes (as “categories” are defined by the CCPA); (2) the categories of other parties to whom we (a) disclose such information for a business purpose, (b) “share” information for “cross-context behavioral advertising,” and/or (c) “sell” such information. Under the CCPA, “sharing” is defined as the targeting of advertising to a consumer based on that consumer’s personal information obtained from the consumer’s activity across websites, and “selling” is defined as the disclosure of personal information to third parties in exchange for monetary or other valuable consideration. We “share” information to provide more relevant and tailored advertising to you. Our use of third-party analytics services and online advertising services may result in the sharing of online identifiers (e.g., cookie data, IP addresses, device identifiers, and usage information) in a way that may be considered a “sale” under the CCPA. 

We may collect the following categories of personal information:

  • Identifiers, such as your name, mailing address, email address, phone number, login credentials, company affiliation, or associated interests. This information is typically collected directly from you when your complete forms on our websites, register for events or services, or your interactions with us. 
  • Device and Usage Information, including device’s IP address and/or other unique identifiers, cookies, browser type, language preferences, time zone settings. We usually collect this information automatically when you interact with the Services. Some of this information may be collected by us directly or through our vendors.
  • Commercial Information, such as products or services purchased, obtained, or considered, along with other purchasing or consumption histories or preferences. This may include financial and payment information, which we typically collect to process payments for the Services or to support a business arrangement with you.
  • Other information you provide to us, for example, such as content submitted through forms, emails, support requests, or other communications.
  • General location information, such as general location inferred from an IP address.
  • Professional or Employment-Related Information, such as information about your employer
  • Audio and video recordings from virtual meetings and calls, such as when you participate in sales meetings, customer support sessions, training webinars, product demonstrations, or other business-related video conferences conducted through platforms like Zoom or similar services. We may record these interactions for quality assurance, training purposes, compliance, and to improve our services.
  • Inferences we make about you, such as whether you make decisions on business partnerships at your company.
  • Login Credentials to your PurpleLab account.
  • Other information you may provide to us that does not fall within a category above, such as when you respond to our surveys or otherwise contact us with information.

We collect the categories of personal information identified above from the following sources: (1) directly from you; (2) through your use of the Services; and (3) other parties such as unaffiliated parties.

Login credentials are also considered “sensitive personal information” under the CCPA. The CCPA provides you with the right to limit certain uses and disclosures of your sensitive personal information. We do not use or disclose any sensitive personal information for purposes that are subject to the right to limit.

We may combine the information we collect (“aggregate”) or remove pieces of information (“de-identify”) to limit or prevent identification of any particular User or device. We may use or disclose this aggregated or de-identified information at our discretion.

“Sale” and “Sharing” of Personal Information

The CCPA sets forth certain obligations for businesses that “sell” or “share” personal information. Where we refer to “sell” or “share” (or their variants) in quotes, we are referring to those terms as uniquely defined in the CCPA.

“Sales” of personal information. PurpleLab may disclose certain identifiers (like IP address and email address), internet or other electronic network activity information (like information regarding an individual’s browsing interactions on the Services), general location (such as information derived from an IP address), and commercial information (like transactions made with us) to certain analytics, advertising, and marketing providers in ways that may be considered “sales” under the CCPA.

“Sharing” personal information. Under the CCPA, “sharing” is defined as the targeting of advertising to a consumer based on that consumer’s personal information obtained from the consumer’s activity across websites. We “share” information for these purposes to provide more relevant and tailored advertising to you regarding our Services. As part of this advertising, we may “share” certain identifiers (like IP address and email address), internet or other electronic network activity information (like information regarding an individual’s browsing interactions on the Services), general location (such as information derived from an IP address), and commercial information (like transactions made with us) with advertising platforms and advertising networks.

If you or your authorized agent would like to opt out of our “sharing” or “sale” of your information for such purposes, you may do so by clicking the “Do Not Sell My Data” link at the bottom of our homepage. Note, if you use a cookie blocker such as Ghostery, it may block visibility of this tool. Note that you will need to opt out on each device you use to access our website. If you have a legally recognized browser-based opt out preference signal turned on via your device browser (such as Global Privacy Control), we recognize the preference expressed by such signal for that browser in accordance with applicable law. To opt out of “sales” of personal information or “sharing” or processing of personal information for targeted advertising that do not use cookies please click Here. 

We do not knowingly “sell” or “share” the personal information of children under 16.

California Do Not Track Disclosure: We do not respond to browser-initiated Do Not Track signals, as the Internet industry is currently still working on Do Not Track standards, implementations, and solutions.

Data Retention: Please see the “Data Retention” section above for information on how long we retain information we collect about you.

Contact Us

For questions about this Corporate Privacy Policy, our privacy team is just an email away at privacy@purplelab.com.