Course developed in partnership with solli.
What if your campaign metrics only told part of the story?
As healthcare marketers face increasing pressure to prove ROI, traditional performance indicators like impressions and clicks are no longer enough.
Today's marketing teams need a clearer understanding of how media investments influence real-world healthcare outcomes, and how to use those insights to make smarter decisions while campaigns are still live.
To help healthcare marketers, media planners, programmatic specialists, data and analytics professionals, and advertising teams navigate this shift, we've launched a new training course: Operationalizing Campaign Measurement Beyond Vanity Metrics, developed in partnership with solli.
This intermediate-level course explores how measurement, claims-based insights, and optimisation strategies work together to improve campaign performance, demonstrate impact, and support more informed marketing decisions.
You'll learn:
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Why impressions and clicks only tell part of the performance story
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How Audience Quality, Script Metrics, and Script Lift measure real-world impact
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What claims-based measurement reveals about campaign effectiveness
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How to use outcome signals and performance data to optimise campaigns in flight
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Why DTC and HCP measurement strategies require different approaches
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How identity resolution connects media exposure to healthcare outcomes
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What metrics matter most when evaluating campaign performance and ROI
As measurement capabilities continue to evolve, marketers who can connect media activity to meaningful outcomes will be better equipped to optimise performance and demonstrate value. Gain practical insights that can help strengthen decision-making across every stage of the campaign lifecycle.
