Meet PurpleLab at Fierce Pharma Week

Activate, Measure, and Optimize Across the TV Landscape

TV is one of the most powerful channels for reaching patients at scale, but understanding whether those impressions actually reach the right audiences and drive real-world outcomes is where measurement matters.

PurpleLab brings healthcare data, identity resolution, and measurement together to help brands activate and measure TV campaigns across the full landscape — including Linear TV, CTV, DDL, household addressable, OLV, MVPD, and programmatic video.

And we don't stop at TV. PurpleLab provides a complete suite of healthcare measurement solutions designed to connect advertising exposure to real-world patient and HCP outcomes. Our privacy-protected identity infrastructure helps bridge de-identified data across partners and environments, enabling cross-partner measurement and attribution without requiring client-side identity resolution.

With PurpleLab, you can:

• Measure Linear TV and cross-channel campaigns against real-world healthcare outcomes — not just media delivery metrics.
• Connect exposure to outcomes with Identity Resolution: Bridge tokenized advertising exposure with de-identified healthcare data across partners, creating the foundation for measurement and attribution without client-side resolution.
• Evaluate Audience Quality to understand whether your campaign is reaching the intended patient population.
• Measure prescription activity across exposed audiences with Script Metrics, including total scripts, new-to-script, new-to-brand, and new prescribers.
• Quantify incremental impact with Script Lift by comparing exposed audiences against a diagnosis-qualified control group.
• Understand HCP engagement with HCP Visit Metrics, connecting advertising exposure to healthcare provider visits.
• Optimize campaigns in-flight and post-campaign using insights that connect media exposure to real-world outcomes.