Meet PurpleLab at HLTH 2026
Let's talk networks, benchmarks, and the market beyond your walls
Payers, providers, and health systems are being asked to prove value, compete for patients, and negotiate smarter, often with data that stops at their own walls. PurpleLab connects real-world claims, provider intelligence, and price transparency data in one place, so you can see the whole market and not just your own part of it.
With one of the industry's largest all-payer claims datasets, 50B+ claims, 330M+ patients, and 2.3M+ providers, plus mastered provider and payer data and negotiated rate insights, PurpleLab gives a clearer picture of where patients go, what care costs, and how you compare to your peers.
We'll show you how to turn market visibility into your next strategic move.
WHY MEET US?
See Your Market, Benchmark Your Performance, Negotiate with Confidence
Most organizations understand their own patients, their own claims, and their own contracts well. The harder question is how all of that compares to the rest of the market, and that's where strategy is decided.
PurpleLab brings all-payer claims, provider data, and price transparency together so payers, providers, and health systems can understand utilization, referral flow, network performance, and reimbursement across every market they compete in.
With PurpleLab, you can:
- Benchmark performance against regional and national peers, not just your own history.
- Map referral and leakage patterns to see where patients enter, leave, and move through care.
- Compare negotiated rates across payers, providers, and services with Rate Explorer, enriched with claims volume and remit data.
- Strengthen network strategy by identifying high-value providers, gaps in coverage, and expansion opportunities.
- Find care gaps and high-risk populations across specific geographies, service lines, and provider groups.
- Understand payer mix at the provider level to inform contracting, growth, and competitive positioning.
- Prove program impact with outcomes measured in real-world data, not just internal reporting.
WHO'S ATTENDING
Mark Brosso
CEO & Founder
Nichol Oliverio
SVP of Sales, Payer/Provider
Dan Myers
Director, Sales - Payer/Provider
Fred Hamlin
Enterprise Account Executive Director, Payer/Provider
Taylor Shuey
Client Partner
Jim Haulihan
Enterprise Account Executive Director, Payer/Provider
Richard Cho
VP, Channel Partnerships
Bryanna Gallant
Senior Manager, Product Marketing
John Harold
Lead Product Manager, Provider Data & Analytics
Ryan Olenski
Solutions Engineer