INTRODUCING PURPLELAB® QU™

Ask questions. Get quality insights. One platform.

Qu is a shared, conversational agentic AI workspace that turns over a decade of proprietary healthcare data, clinical methodologies, and use-case-specific analytics into on-demand insights.

Ask your questions in plain English and get a validated, audit-ready answer back. No SQL, no analyst queue, no switching between tools.

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Qu across your organization

Life Sciences

Ask about patient populations and their journeys, landscapes, or prescribing trends

Advertising

Size ideal audiences for campaigns and evaluate the real-world impact on campaign performance

Providers

Gain answers to patient and revenue leakage, market intelligence, and benchmark performance

Payers

Deep dive into member populations, health outcomes, and network performance.

One workspace, three ways to get an answer.

Start a Chat

Build a Skill

Build a Workflow

Ask a question and get an answer, quickly

Chat is natural-language Q&A with instant answers, presentation-ready visuals, and logic explanations, contextualized to who's asking.

Best for: a question you need answered now — sizing, a quick landscape, a directional read.

Turn a proven analysis into something anyone can run

A Skill packages a use-case-specific analysis so any authorized user can run it on demand and get the same validated answer in minutes, without re-deriving the logic every time. A Skill carries content so that the same underlying data surfaces the insight that matters to the person asking.

Best for: a question you or your team asks repeatedly and want answered the same reliable way every time.

Hand off a bigger job, get back a finished deliverable

A Workflow chains multiple steps into a larger deliverable — the kind of job that's too involved for a single conversational turn. You kick it off and return to a complete, audit-ready artifact when it's done.

Best for: a larger, repeatable job — a full landscape report, a performance readout, a patient journey analysis.

You ask, in plain language

Type your question the way you'd ask a colleague or analyst. No query syntax, no data dictionary. Qu picks up context from earlier in the conversation too.

Qu grounds the question in real-world data

Qu routes your question against PurpleLab's curated real-world data and applies the right clinical logic and definitions — the rigor of an analyst, without you needing to be one.

You get a validated answer instantly

Qu returns the chart, number, or brief you need, with a direct link back to the source data, so you can trust it and act on it right away.

Save a proven analysis once

Take a question you or your team asks again and again, and turn it into a Skill — the logic is captured once, validated, and ready to run on demand.

Run it on demand

A Skill knows the persona behind the question, so the same underlying data surfaces the insight that matters most to that user, automatically.

Same trusted logic, every time

Teammates run the Skill themselves and get a consistent, validated result in seconds — no waiting on an analyst, no re-deriving the logic.

Hand Qu a complex, multi-step job

Describe the deliverable you need (e.g., a market landscape report, a patient journey analysis), and Qu breaks it into the steps required to get there.

Qu works it end to end, unattended

Qu chains the steps together and runs the analysis in the background, grounding each one in real-world data, so you're not babysitting the process.

Return to a complete, audit-ready result

Come back to a finished deliverable that is validated, traceable to source, and ready to share — instead of scattered outputs you have to stitch together yourself.

5 unified layers, 1 experience.

Data

Curated sources

Secure, governed connectors reach curated proprietary and public healthcare datasets — claims, eligibility check, provider, payer/plan, open payments, and more.

Bridge

Contextualized access

Persona context bridges the question to the data elements that matter, so the right sources are in play before reasoning

Reason

Intelligence layering

Agents apply proprietary medical vocabularies, concept groups, and validated methodologies — using the same judgment an analyst would bring.

Converse

Three ways to work

Whichever way you start (i.e., chat, skill or workflow), Qu grounds every step in data and logic — returning a result you can trust and reuse.

Value

Reusable outputs

From built cohorts to custom reports, all outputs persist as reusable objects, so every future question starts from where the last one ended.

See what Qu can answer for your team

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What Qu changes for your team

Faster time-to-insight

Multi-week analyses collapse into a minutes-long conversation

Reusable, not one-off

From cohorts to reports, all persist as reusable objects, so later questions build on earlier work instead of starting over

Defensible answers

Outputs are audit-ready and traceable to source data — built for decisions that need to hold up

Access beyond the analysts

Non-technical staff can self-serve directional answers — fewer analyst hours spent on routine, repeatable requests

Featured Resources

Ask questions. Get quality insights. One platform.

Qu across your organization

One workspace, three ways to get an answer.

Ask a question and get an answer, quickly

Turn a proven analysis into something anyone can run

Hand off a bigger job, get back a finished deliverable

5 unified layers, 1 experience.

Data

Bridge

Reason

Converse

Value

See what Qu can answer for your team

What Qu changes for your team

See what you can do with Qu