Activate Campaigns

Build Digital Campaigns that Produce Results

Optimize programmatic campaigns with healthcare practitioner (HCP) and direct-to-consumer (DTC) audiences designed to maximize return on investment (ROI).

Discover the Possibilities

Build Precise HCP Audiences in Real-time.

We know which HCPs have the most patients who could benefit from your healthcare innovation. Leverage our no-code platform to instantly build HCP audiences that maximize reach while minimizing wasted media spend.

Build Highly Targeted, Compliant DTC Audiences

For any condition, medication, procedure, or test of interest, we will build highly targeted and fully compliant, modeled look-alike DTC audiences to power your campaign. DTC audiences can be onboarded into your identity graph of choice in hours or days, not weeks.

Take Control of Your Campaign Measurement​

Don’t be blind to measuring results. HealthNexus™ lets you see if your campaign is working in weeks and not months. Our approach enables you to adjust tactics and maximize campaign efficiency and effectiveness.

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See how the PurpleLab™ HealthNexus™ platform can help your team not just answer questions but learn what questions to ask.

The selection process is partly about the data but [PurpleLab™’s] pre- and post-sales services made the difference. It came down to ease of working with them.

Associate Director, US Commercial Data Strategy, Bristol Myers Squibb, American Multinational pharmaceutical company

Suite of Solutions

In a world with increased access to RWD, the biggest challenge for Life Sciences organizations lies in the ability to readily interpret the data. You need to work faster and smarter in order to make strategic decisions. PurpleLab™’s HealthNexus™ platform was designed to solve this problem across the spectrum in life sciences including clinical trials, commercial strategy, patient journeys and more.

Get In Touch

Questions? Ready for a demo or free trial of our healthcare analytics platform, HealthNexus™?
Contact us to get started.