Amidst the backdrop of evolving privacy regulations and the phasing out of traditional digital identifiers, the video explores the essential strategies pharmaceutical advertisers must adopt to navigate these industry challenges and accurately assess the real-world outcomes they are achieving from their advertising. This is a video recording of a speaking session produced in partnership with…

Pharma brand managers have a data problem: namely, they have access to so much of it that it can inundate their decision-making processes. We outline the best ways of streamlining the volume of information and separating the proverbial wheat from the chaff. This is a video recording of a speaking session produced in partnership with…

The Skinny on Weight loss Drugs This podcast was created in collaboration with the Pharmacy Podcast Network. PurpleLab’s dataset from October 2022 – October 2023 shows that 2.8M people had been prescribed and dispensed a semaglutide drug.  PurpelLab’s database shows who really is getting access to the drugs by looking into:  States with most prescriptions (and zoom…

  Prescription Measurement Report Gain a comprehensive view of a broad range of prescription analytics and fully analyze a prescription market. Segment markets by individual providers, group practices and geography with a single report. Watch the video to learn more about what you can do with Prescription Measurement Report.     https://vimeo.com/929564870

  Digital Innovations for Patient-Centered Clinical Trials Using Real-World Data Supporting the inclusion of underrepresented populations in clinical trials and real-world data studies requires a multi-faceted approach – access to real-world data sources supports decision-making to ensure diverse populations are considered proactively throughout research study phases. This presentation done by PurpleLab and Parexel during SCOPE…

CLEAR Claims Comprehensive Layout for Exploration Analysis & Research Step into a new era of healthcare analytics with PurpleLab’s use case-driven solution to generate insights smarter, faster, and more cost-effectively. Watch the video to learn more about how CLEAR Claims can help you access real-world data in an instant, transforming insights into actionable strategies. https://vimeo.com/880164367

Mark Brosso, Founder and CEO of PurpleLab, had a chat with MedCity News during HLTH 2023. He talked about why real-world data is crucial to the clinical side of life sciences. See his interview to learn more

Level up your audience segmentation Advertising is awash in data, but healthcare advertisers can struggle to separate valuable insights from noise when planning and optimizing campaigns. But how do you identify data that will actually help you build and optimize your campaigns? Watch this podcast to learn more about precise audience segmentation and gain valuable…