The PurpleLab™ Resource Center

Creating a holistic direct to consumer (DTC) and healthcare provider (HCP) marketing strategy from scratch is a demanding task, especially if you don’t have the clinical expertise to precisely identify the consumers or providers you should be targeting. We’re here to give you 5 simple steps to creating a holistic DTC and HCP targeting strategy…

New Treatments Hold Significant Promise, but are Marketing Teams Helping Life Sciences Companies Deliver on this Potential? Life Sciences Download

With a career spanning various verticals, Hannah Lucas, Advertising Product Manager at PurpleLab and one of MM+M’s 40 Under 40, is deeply committed to leveraging data for transformative impact. She transitioned from the world of advertising agencies to the forefront of healthcare innovation at PurpleLab.  Hannah shares insights on her current role spearheading initiatives to…

  Prescription Measurement Report Gain a comprehensive view of a broad range of prescription analytics and fully analyze a prescription market. Segment markets by individual providers, group practices and geography with a single report. Watch the video to learn more about what you can do with Prescription Measurement Report.     https://vimeo.com/929564870