Measurement and Optimization

Don’t just measure outcomes after your campaign is over, help improve them while your campaign is running. Connect your digital efforts to real world outcomes without the wait.

Reduce wasted impressions and improve your unique reach.

Evaluate your advertising exposed audience and understand if you’re targeting your desired consumer population with Audience Quality API.

Understand if your advertising is driving prescriptions.

Compare prescribing activity between your advertising exposed consumer group and a diagnosis qualified control group to identify where your campaign had an impact with Script Lift API.

Gain a complete view of the prescriber metrics your consumer advertising is impacting.

Measure brand performance based on real world outcomes of prescriber behavior with Script Metrics API.

Features and benefits

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