Commercial Pharma

Proactive Insights Across the Commercial Lifecycle

Precision medicine demands precise understanding of your patient population and the providers who treat them. You need to work faster and smarter in order to make the best strategic decisions — from market opportunity to customer engagement and improved patient outcomes. PurpleLab’s® HealthNexus® platform is trailblazing how commercial leaders can work with real-world data that is truly clinically versed to produce actionable real-world evidence.

Maximize Your Brand’s Potential Through the Entire Product Lifecycle

Commercialization doesn’t start at launch – and it doesn’t end there, either. HealthNexus® provides a clear view into the entire drug development process and healthcare ecosystem so you can not only optimize your present operations but also plan ahead for the future.

Drug Discovery
Pre-Launch
Launch
Post-Launch
Patent Expiration

Monitor trends in the market and uncover business opportunities
Understand the different approaches to treating different patient populations
Determine if and how your brand is being impacted by factors such as social determinants of health (SDOH), risk adjustment factors (RAF) and hierarchical conditions categories (HCC)
Gain insights into the payers landscape and understand the influence of payers on your brand

Reports

for Commercial Teams

Cohort Report
Experience & Overlap Report
HCP/HCO Provider Search Report
NRx & TRx Report
Rejects, Reversals & Dispense Report

Find the Right Patients for Your Brand

HealthNexus® enables searching on a variety of criteria with unprecedented clinical specificity. Easily include or exclude diagnosis (Dx), procedures (Px), prescriptions (Rx) and other variables such as social determinants of health (SDOH), Risk Adjustment Factors (RAF), and Hierarchical Conditions Categories (HCC) to hone in on the true market potential of your brand.

With HealthNexus®’ granularity of selection criteria, forecasting market potential becomes clearer and more accurate. Now you have the ability to identify segments and subsegments of a population to understand if there are potential opportunities for growth. The better the insights the more strategic your patient centric and provider education programs will be.

Target HCPs and HCOs

Measure variability of provider performance with Risk-adjusted Cost and Quality Scores (Efficiency and Effectiveness) by location or geographical area. Understand how HCPs use your brand in their treatment continuum.

With an understanding of key HCP and HCO performance indicators you can improve customer centric strategies and create or adjust messages to fully engage with up-and-coming or high performing HCPs and HCOs — you’ll see them in HealthNexus® as rising stars. Geo-specific insights ensure optimized territory management, resource allocation and enhanced sales force productivity.

Track Physician Prescribing Activity

Effectively track physician prescribing activity, zero in on those prescribing your brand and capture an ongoing full view of the competitive landscape. Discover where your competitors are gaining traction with visibility into prescriptions written for your brand and those of your competitors including brands that were dispensed, reversed or rejected Create, enhance and optimize HCP centric strategies to boost your brand’s performance and improve patient outcomes.

All of their data comes linked and that is HUGE. A lot of companies struggle with that but this is PurpleLab’s^® area of expertise.

Chief Commercial Officer, global network of life sciences and healthcare organizations

One platform. Endless ways to drive commercial excellence.

Understand the influence of payers on your brand performance and create payer centric strategies to maximize your brand potential. PurpleLab® has Qualified Entity Status with the CMS, and HealthNexus™ is increasing important information on the payer landscape and dynamics including the payer mix of commercial and Medicare/Medicaid per HCP or HCO.

See How HealthNexus® Works

HealthNexus® data updates on an ongoing basis – not just once a year. With real-time insights at your fingertips, you can make better decisions for not only your sales team and brand but also the healthcare industry at large. See how by requesting a demo.