Use Real World Data to Inform Audience Creation and Strategy
Healthcare clients rely on your marketing expertise to drive results for their programmatic campaigns. That starts with hyper targeting audiences. The advantage of using RWD cannot be underestimated. With precise clinical insights campaigns are more focused on brand eligible patients and the physicians treating them. The more relevant the audience the more cost effective the campaign.
- Prebuilt Audiences: Choose from pre-built audiences based on conditions, medications, procedure, or tests
- Custom Audience Generation: Same-day audience creation, discovery, and validation
- Ingrained Compliance: Research and design audiences inside a HIPAA compliant environment