One Platform. Billions of Data Points. Endless Possibilities.

No code needed to create fully configurable analytical reports that address your specific RWE needs without engaging scarce technical resources. What will you discover today?

Assess Markets

In today’s competitive landscape, you need commercial intelligence to build a sales strategy. See how you can identify, characterize, and quantify patient populations and market opportunities in minutes.

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Target Audiences

Prioritize outreach by precisely identifying the right healthcare practitioners (HCPs), group practices, and healthcare organizations (HCOs) to maximize your sales and marketing budget.

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Profile Targets

Gain a deep understanding of HCP and HCO profiles. Hone in on practice characteristics including diagnosis and prescription patterns, SDOH attributes, clinical performance, payer mix, referral relationships and more.

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Activate Campaigns

Precisely identify direct-to-consumer (DTC) and HCP audiences to successfully plan and activate omnichannel and/or programmatic campaigns.

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Measure Performance

See which HCPs, groups, and HCOs are adopting your innovation. Track your brand’s campaign performance, therapy adoption and gain insight on market share against competing brands.

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One Platform.
The Entire Healthcare Spectrum.

See how the PurpleLab™ HealthNexus™ platform can help your team not just answer questions but learn what questions to ask.