The PurpleLab

Dani Wyckoff

Blog

Creating a holistic direct to consumer (DTC) and healthcare provider (HCP) marketing strategy from scratch is a demanding task, especially if you don’t have the clinical expertise to precisely identify the consumers or providers you should be targeting. We’re here to give you 5 simple steps to creating a holistic DTC and HCP targeting strategy…

White Papers

New Treatments Hold Significant Promise, but are Marketing Teams Helping Life Sciences Companies Deliver on this Potential? Life Sciences Download

Blog

With a career spanning various verticals, Hannah Lucas, Advertising Product Manager at PurpleLab and one of MM+M’s 40 Under 40, is deeply committed to leveraging data for transformative impact. She transitioned from the world of advertising agencies to the forefront of healthcare innovation at PurpleLab.  Hannah shares insights on her current role spearheading initiatives to…

Videos

  Prescription Measurement Report Gain a comprehensive view of a broad range of prescription analytics and fully analyze a prescription market. Segment markets by individual providers, group practices and geography with a single report. Watch the video to learn more about what you can do with Prescription Measurement Report.     https://vimeo.com/929564870

Blog

A specialty drug is a class of prescription medications used to treat complex, chronic or rare medical conditions. Although this classification was originally intended to define the treatment of rare, also termed “orphan” diseases, affecting fewer than 200,000 people in the US, more recently, specialty drugs have emerged as the cornerstone of treatment for chronic…

Videos

  Digital Innovations for Patient-Centered Clinical Trials Using Real-World Data Supporting the inclusion of underrepresented populations in clinical trials and real-world data studies requires a multi-faceted approach – access to real-world data sources supports decision-making to ensure diverse populations are considered proactively throughout research study phases. This presentation done by PurpleLab an Parexel during SCOPE…

Ebooks

Real-world data (RWD) is everywhere. In fact, your company likely already has access to a plethora of RWD. How are you using it to enhance your oncology clinical trial planning – and drive more positive patient outcomes?

White Papers

New Treatments Hold Significant Promise, but are Marketing Teams Helping Life Sciences Companies Deliver on this Potential? Life Sciences Download

Webinars

Join the PurpleLab team in this on-demand webinar discussing how Real-World Data can address the FDA mandate to develop a Race and Ethnicity Diversity Plan in clinical trials. Shannon LaRusso, SVP of Product Management, and Russell Robbins, MD, CMIO discuss: