The PurpleLab®
Jennie Racca
Infographics
When evaluating a data partner, make sure you are choosing a trusted data partner that meets all your needs. This handy dandy checklist can help ensure that you’re selecting a trusted data partner.
Case Studies
PurpleLab partnered with a healthcare organization to help them understand cost variations and healthcare resource utilization(HCRU) patterns in T2DM patients with at least 1 common comorbidity.
Case Studies
The commercial analytics team for a top ten pharma company used CLEAR Claims and referral pattern report to analyze prescribing trends.
Case Studies
A healthcare media agency wanted to increase awareness of their brand with additional direct to consumer (DTC), HIPAA and NAI compliant, privacy safe audiences. They wanted to drive prescriptions for consumers with migraines. The audiences needed to be applicable across channels and activatable on their preferred demand side platform (DSP).
Ebooks
Learn more about what PurpleLab can do for Clinical Trials Life Sciences Download
Videos
As the pharmaceutical and healthcare media industries face unprecedented change, the Preparing for 2025 roundtable convened leading experts to chart a path forward. Against a backdrop of rising patient expectations, accelerating technological advancements, and increasing regulatory pressures, this collaborative forum sought to address critical challenges while uncovering collective alignment for sustainable success.
News
PurpleLab® provides a real-world data [lab], accelerating the discovery and adoption of healthcare innovations. View where PurpleLab insights have been leveraged. IT DIGEST PurpleLab and Payerset Partner to Enhance Healthcare Decisions Read Now 2/14/2025 AXIOS Use of diabetes and anti-obesity drugs surged nationwide 2023-24 Read Now 1/3/2025 Broad-casting Cable VideoAmp Dials Up Outcome Measurement Read…
News
PurpleLab® took part in HLTH 24’s Payer Insights Session on October 20th, 2024. Led by Med City New’s Arundhati Pramar, we were joined on stage by Humana’s Pankhuri Sharma and Managed Care Resource Alliance’s Darren E. Wethers for an insightful discussion on how payers can leverage claims data insights to link reimbursements and preventive care. We invite…
Videos
We are in the middle of an ongoing data-driven revolution in the pharmaceutical industry. Data and analytics are reshaping how companies approach sales and marketing strategies – and customer experience.