Join PurpleLab and XO Health with Fierce Healthcare for an engaging discussion that melds data analytics and setting up for success with a value-based care model. The shift to a value-based care model has been a topic across the healthcare ecosystem for years now- but what will actually make that shift possible for payers and…

Join us for a comprehensive webinar that explores how to revolutionize your clinical trial process from start to finish. Discover how data-driven strategies and innovative solutions can enhance each phase of your clinical trials, leading to optimal outcomes. Whether you’re initiating a new study or looking to optimize ongoing trials, this webinar will provide valuable…

A recent survey from Mercer highlighted a growing trend among large employers- the search for alternative health plan options to address rising healthcare costs. The survey focused on a number of the most important factors for employers looking to increase the potential for cost savings while maintaining a competitive benefits package – designing high-performance networks…

 PurpleLab®, the healthcare analytics platform with one of the largest medical and pharmaceutical databases in the United States, announced today the introduction of Audience Builder, a new solution for advertisers that simplifies the use of complex healthcare data. This planning tool is designed specifically to meet the unique needs of advertisers and digital media buyers. …

The Data-Driven Path to Biosimilar Success | Data Dive with PurpleLab This podcast was created in collaboration with the Pharmacy Podcast Network. In this episode, we are exploring a fascinating topic: how real-world data is reshaping the landscape of biosimilars. Dr. Russell Robbins, Chief Medical Information Officer and Dr. Diane Faraone, Senior Director in Pharmacy…

With celebrity endorsements of drugs from GLP-1s to migraine medications, pharmaceutical advertisers are embracing high-profile celebrity marketing. But in the age of social media, you don’t have to be a celebrity to have influence.

Data-Driven Diversity: PurpleLab’s Approach to Inclusive Clinical Trials This podcast was created in collaboration with the Pharmacy Podcast Network. In this episode, we delve into the critical topic of Diversity, Equity, and Inclusion (DEI) in clinical trials. Todd introduces PurpleLab and welcomes Dr. Russell Robbins, Chief Medical Information Management for Life Sciences. Together, they explore…

PurpleLab® is driven by a singular goal – to provide healthcare organizations with robust and accessible real-world data (RWD) and real-world evidence (RWE) to solve conventional and emerging challenges, including tackling medication adherence. According to the FDA[1], real-world evidence (RWE) is defined as “the clinical evidence that looks at the usage and potential benefits or…

The fact that healthcare organizations need to improve care outcomes is undeniably undisputed. To succeed, health plan leaders need to acknowledge that medical care is estimated to account for only 10% to 20% of the modifiable contributors to healthy outcomes for a population. The other 80% to 90% emanates from social determinants of health (SDOH),…