Job opening
Director, TV Partnerships & Strategy
PurpleLab® is seeking a highly motivated and experienced Business Development Executive to help drive strategic partnerships within the rapidly evolving TV AdTech ecosystem. This role is ideal for a forward-thinking, results-driven professional with deep adtech and TV industry knowledge, strong relationship-building skills, and a passion for advancing healthcare specific programmatic, data-driven, TV advertising solutions.
As a key member of our business development team, you will be responsible for identifying, negotiating, and managing partnerships with key stakeholders across the TV advertising landscape, including demand-side platforms (DSPs), supply-side platforms (SSPs), measurement providers, identity partners, MVPDs, CTV partners, linear aggregators and TV networks. Your expertise in the convergent TV and streaming (CTV/OTT) ecosystem will help expand our market presence, enhance monetization opportunities, and strengthen our AdTech integrations.
Complete the form below to apply.
What You’ll Do:
- Develop and execute a partnership strategy to expand our presence in the TV AdTech ecosystem, focusing on TV Networks, DSPs, SSPs, measurement/currency partners, and Identity providers.
- Identify and evaluate potential partners to enhance the value of our TV ad solutions, ensuring alignment with business objectives.
- Lead negotiations and structure complex deals with TV ecosystem partners
- Manage ongoing relationships with key partners, ensuring seamless integration, collaboration, and business growth.
- Collaborate cross-functionally with product, sales, and engineering teams to drive the successful implementation of partnerships.
- Monitor industry trends in TV advertising, data-driven advertising, and programmatic technology to identify new opportunities and inform business strategy.
- Represent the company at industry events, conferences, and meetings to build relationships and promote thought leadership.
- Work with PurpleLab agency sellers to help drive demand for PurpleLab audience and measurement solutions.
- Sell/embed our measurement solutions within the TV ecosystem (publishers, platforms, identity)
Qualifications & Experience:
- 7+ years of experience in business development, partnerships, or strategic alliances within the TV advertising, AdTech/digital media industry.
- Deep understanding of programmatic advertising, CTV/OTT ecosystems, addressable TV, and AdTech platforms (DSPs, SSPs, DMPs, CDPs, etc.).
- Proven track record of negotiating and closing partnerships that drive revenue and business growth.
- Strong network within the TV and digital advertising industry, particularly with AdTech providers and media companies.
- Ability to analyze market trends, competitive dynamics, and partner capabilities to identify strategic opportunities.
- Exceptional communication and interpersonal skills, with the ability to influence and engage with executive-level stakeholders.
- Experience working in fast-paced, dynamic environments with a strong ability to manage multiple priorities.
Preferred Qualifications:
- Experience working with advanced audiences in TV advertising, attribution, audience measurement, and first-party data strategies.
- Familiarity with programmatic advertising technologies, including auction dynamics, ad serving, and ad verification.
- Prior experience at an AdTech company, TV network, streaming platform, or programmatic advertising firm.
Why Join Us?
- Work at the forefront of TV and digital advertising innovation in a high-growth industry.
- Collaborate with industry leaders and cutting-edge AdTech partners.
- Competitive salary, performance-based incentives, and career growth opportunities.
- A dynamic and inclusive company culture with a commitment to innovation and impact.
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The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties or responsibilities. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.