Job opening

Responsibilities:

I. Develop and Execute Strategic Product Marketing Plans:

• Conduct in-depth market research and competitive analysis to identify target audiences (clinicians, researchers, pharmaceutical companies) for both clinical development and commercial operations of our life sciences SaaS products.
• Collaborate with cross-functional teams (Product Management, Sales, Clinical, Research, Customer Success) to understand product roadmaps, user needs, and competitive landscape.
• Develop a comprehensive product marketing strategy that aligns with overall business objectives, outlining key messaging, market positioning, and support go-to-market initiatives for each audience segment.
• Define clear product messaging that effectively translates complex scientific concepts into clear, concise, and compelling language tailored to diverse audiences, with a focus on digital communication channels commonly used in SaaS marketing (e.g., website, social media, email marketing).

II. Drive User Adoption and Growth:

• Create and manage a variety of high-quality marketing materials specifically designed for a DaaS and SaaS audience, including product brochures, presentations, website content, case studies, and sales enablement tools.
• Develop and execute targeted marketing campaigns across various digital channels (e.g., search engine marketing, content marketing, social media marketing) to drive user awareness, acquisition, and engagement with our life sciences SaaS products.
• Utilize SaaS marketing metrics and analytics tools (e.g., Salesforce, Hubspot, Google Analytics) to track campaign performance, measure ROI, and identify areas for continuous improvement and optimization.
• Foster strong relationships with customer champions, advocates, industry leaders, or super users to generate positive word-of-mouth and industry recognition for our DaaS/SaaS products within the life sciences community.

III. Stay Ahead of the Curve:

• Continuously monitor and analyze industry trends and regulations in the life sciences and real-world data (RWD) space, ensuring all marketing activities comply with relevant regulations.
• Stay abreast of the evolving SaaS marketing landscape, including the latest technologies, AI, best practices, and data-driven strategies for driving product adoption and growth.

Qualifications:

• 7-10 years of experience in product marketing, with at least 3 years focused on successfully launching and marketing B2B SaaS products.
• Proven track record of developing and executing data-driven marketing strategies that have demonstrably increased user adoption and revenue growth for SaaS products.
• Strong understanding of the clinical development, commercialization process, and regulatory considerations for life science products.
• Deep understanding of real-world data (RWD) and its applications in the life sciences industry, and the ability to leverage this knowledge to develop compelling messaging that highlights the value proposition of our SaaS solutions.
• Excellent communication, technical writing, collaboration, and project management skills, with the ability to manage multiple competing priorities and deadlines effectively.
• Proficiency in marketing automation tools (6Sense, HubSpot, ZoomInfo) and data analysis platforms commonly used in SaaS marketing.
• Experience developing and implementing marketing programs within the life sciences industry.
• Familiarity with regulatory requirements for developing and commercializing pharmaceuticals, both branded and generic.
• Strong understanding of digital marketing best practices, particularly for SaaS products, including content marketing, search engine optimization (SEO), and social media marketing.

Why join PurpleLab?

• Be part of a rapidly growing and innovative company at the intersection of healthcare data and advertising technology.
• Make a significant impact by empowering payers and providers with actionable data that they can use to improve health outcomes.
• Work with a talented and passionate team dedicated to innovation.
• Enjoy a competitive salary and benefits package.
• Opportunity for professional growth and development within a specialized and evolving market.
• A collaborative and supportive work environment.
• Opportunity to be a key player in a company that is at the forefront of revolutionizing the impact of healthcare data, a rapidly evolving and high-demand market with significant and untapped growth potential.
• Be at the vanguard of enabling data-driven advertising solutions specifically for the life sciences and healthcare industries, directly contributing to measurable improvements in campaign performance, demonstrably enhanced client outcomes, and significant advancements in how critical health information is strategically communicated.

A background check is required for this role.