PurpleLab partnered with a healthcare organization to help them understand cost variations and healthcare resource utilization(HCRU) patterns in T2DM patients with at least 1 common comorbidity.

The commercial analytics team for a top ten pharma company used CLEAR Claims and referral pattern report to analyze prescribing trends.

A healthcare media agency wanted to increase awareness of their brand with additional direct to consumer (DTC), HIPAA and NAI compliant, privacy safe audiences. They wanted to drive prescriptions for consumers with migraines. The audiences needed to be applicable across channels and activatable on their preferred demand side platform (DSP).

Analyzing real-world data (RWD) in pharmaceutical marketing has the power to unearth hidden trends and insights into the overall prescription landscape. However, accessing and compiling this data tends to be a resource-intensive process. This case study explores how PurpleLab’s Prescription Measurement Report empowered the marketing agency Deerfield to harness RWD insights effectively.   The Client Deerfield, a leading medical…